Marketing, plateformisation et technologies digitales

Teacher(s)

Renard Damien;

Language

French
> English-friendly

Content

The course is organized into six thematic modules: 
Module 1: Marketing, Content, and Digital Presence 
Module 2: Content Strategy and Visibility 
Module 3: Social Media Platforms and Communication Strategies 
Module 4: Influence, Virality, and the Creator Economy 
Module 5: Engagement, Experience, and Technologies 
Module 6: Critical Issues in Platformization 

Teaching methods

The course combines lectures, academic and professional readings, case studies, and critical analysis exercises focusing on digital platforms, communication tools, and content strategies. Students also participate in DecodageCom, a collaborative webzine dedicated to making communication accessible to a broader audience. Organized into teams of four to five people, they contribute to the design, production, publication, and distribution of content on the platform’s website and social media channels, following an editorial calendar established at the beginning of the semester. 

Faculty or entity

> COMU