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6.00 credits
30.0 h + 15.0 h
Q1
Language
English
Main themes
Part 1: The role of marketing in a company
Part 2: Strategic marketing: The analysis of buyers' behaviour - Segmentation and selection of target markets - attractiveness analysis - competition analysis - Positioning - choice of development strategies
Part 3: Operational Marketing: Product, Place, Price & Promotion
Part 2: Strategic marketing: The analysis of buyers' behaviour - Segmentation and selection of target markets - attractiveness analysis - competition analysis - Positioning - choice of development strategies
Part 3: Operational Marketing: Product, Place, Price & Promotion
Learning outcomes
At the end of this learning unit, the student is able to : | |
| This course is intended to teach students the basic concepts of marketing in the field of marketing management as well as how to apply marketing analysis in concrete management situations and to a range of sectors of activity | |
Faculty or entity
Programmes / formations proposant cette unité d'enseignement (UE)
Title of the programme
Sigle
Credits
Prerequisites
Learning outcomes
Minor in Management (ESPO students)
Approfondissement en communication (accessible uniquement pour réinscription)
Minor in Mangement (basic knowledge)
Bachelor in Economics and Management
Mineure en gestion