This biannual learning unit is being organized in 2026-2027
Teacher(s)
Language
French
Other information
This course is taught in french. Please consult the french version of the course description.
Bibliography
Lambin, J. J., de Moerloose, C., & Kervyn N. (2025). Marketing stratégique et opérationnel (11ème édition). dunod.
Teaching materials
- Site Moodle LLSMG2052
Faculty or entity
Programmes / formations proposant cette unité d'enseignement (UE)
Title of the programme
Sigle
Credits
Prerequisites
Learning outcomes
Master [60] in Management (shift schedule)
