Teacher(s)
Charry Karine; Claeys Pauline (compensates Charry Karine);
Language
French
Main themes
Introduction to Consumer Behavior
Perception, Learning and Memory
Motivation and values - Involvement
The Self, the personnality and Life Styles
Attitude and attitude change
The duality Affect-Cognition and the role of Emotions
Individual Decision making
Group Decision making
Culture and Consumer Behavior
Ethical issues in Consumer Behavior
Perception, Learning and Memory
Motivation and values - Involvement
The Self, the personnality and Life Styles
Attitude and attitude change
The duality Affect-Cognition and the role of Emotions
Individual Decision making
Group Decision making
Culture and Consumer Behavior
Ethical issues in Consumer Behavior
Learning outcomes
At the end of this learning unit, the student is able to : | |
| 1 | On completion of this course, the student will be able to: Define key concepts in Consumer Behavior Restituate the fundamental models in Consumer Behavior Identify influencial variables in consumer behavior |
Content
Objectif du cours :
Bibliography
Slides de cours mises à disposition sur le student corner
Articles scientifiques récénts référencés dans le cours et mis à disposition sur le student corner
Articles scientifiques récénts référencés dans le cours et mis à disposition sur le student corner
Faculty or entity
