Teacher(s)
Bonnieux Lucile (compensates Catellani Andrea); Catellani Andrea;
Language
French
Content
Starting from a conceptual framework that questions notions of ethics, morality, deontology, etc., the course will focus on an ethical approach to organizational communication.
The main issues addressed will be: the social responsibility of companies and communication professionals
(market, public and non-market sectors); the values explicitly and implicitly disseminated; the validity of possible responses to the new ethical expectations of civil society; how to identify a dilemma and make an ethical choice; the role played by the professional deontological framework; the ethical challenges posed by digital communication. Specific ethical issues and aspects will also be covered, including those relating to public relations, advertising and the advertising ethics board.
The main issues addressed will be: the social responsibility of companies and communication professionals
(market, public and non-market sectors); the values explicitly and implicitly disseminated; the validity of possible responses to the new ethical expectations of civil society; how to identify a dilemma and make an ethical choice; the role played by the professional deontological framework; the ethical challenges posed by digital communication. Specific ethical issues and aspects will also be covered, including those relating to public relations, advertising and the advertising ethics board.
Teaching methods
Lecture (magistral) with analysis of case studies in session. Group work.
Evaluation methods
2 points: active course attendance (precise details will be given at the beginning of the course).
8 points : Group work. Participation in group work is compulsory.
10 points: individual written exam in session.
Second session: individual written exam in session. The 2 points for active course attendance cannot be recovered, and are retained for the second session if obtained. Students who are scheduled for the second session and have an insufficient group work score will be given additional questions on the in-session individual written exam.
The use of artificial intelligence in the assessment tests for this course is governed by the rules set out in the relevant faculty memorandum, which is available on the faculty intranet site in the information for students section (see https://cdn.uclouvain.be/groups/cms-editors-espo/documents-tout-public/Note%20IA%20%C3%A9tudiants.pdf).
8 points : Group work. Participation in group work is compulsory.
10 points: individual written exam in session.
Second session: individual written exam in session. The 2 points for active course attendance cannot be recovered, and are retained for the second session if obtained. Students who are scheduled for the second session and have an insufficient group work score will be given additional questions on the in-session individual written exam.
The use of artificial intelligence in the assessment tests for this course is governed by the rules set out in the relevant faculty memorandum, which is available on the faculty intranet site in the information for students section (see https://cdn.uclouvain.be/groups/cms-editors-espo/documents-tout-public/Note%20IA%20%C3%A9tudiants.pdf).
Online resources
PowerPoint documents are available online, with the necessary documents or links if necessary.
Bibliography
Supports facultatifs:
Communication & Professionnalisation, n°5 : Professionnalisation et éthique de la communication (1) : des principes à la formation, UCL, 2017.
Communication & Professionnalisation, n°6 : Professionnalisation et éthique de la communication (2) : approches sectorielles, UCL, 2017.
A. Catellani, C. Sauvajol-Rialland & F. Allard-huver, 2022, Les relations publiques, Paris, Dunod, chapitre 6.
P. Cochinaux, L'éthique, fidélité, coll. Que penser de... ?, 2008.
M. Canto-Sperber et R. Ogien, La philosophie morale, Que sais-je ?, 2017 (4ème édition).
C. Renouard, 2015, Éthique et entreprise, Ivry-sur-Seine, Éditions de l'atelier.
S. Mercier, 2014, L'éthique dans les entreprises, Paris, La Découverte.
C. Ansperger, P. van Parjis, 2003, Éthique économique et sociale, Paris, La Découverte.
C. E. Johnson, 2012, Organizational Ethics, Londres, Sage.
R. Tench, L. Yeomans (eds.), 2017, Exploring Public Relations, chapitre 12.
Communication & Professionnalisation, n°5 : Professionnalisation et éthique de la communication (1) : des principes à la formation, UCL, 2017.
Communication & Professionnalisation, n°6 : Professionnalisation et éthique de la communication (2) : approches sectorielles, UCL, 2017.
A. Catellani, C. Sauvajol-Rialland & F. Allard-huver, 2022, Les relations publiques, Paris, Dunod, chapitre 6.
P. Cochinaux, L'éthique, fidélité, coll. Que penser de... ?, 2008.
M. Canto-Sperber et R. Ogien, La philosophie morale, Que sais-je ?, 2017 (4ème édition).
C. Renouard, 2015, Éthique et entreprise, Ivry-sur-Seine, Éditions de l'atelier.
S. Mercier, 2014, L'éthique dans les entreprises, Paris, La Découverte.
C. Ansperger, P. van Parjis, 2003, Éthique économique et sociale, Paris, La Découverte.
C. E. Johnson, 2012, Organizational Ethics, Londres, Sage.
R. Tench, L. Yeomans (eds.), 2017, Exploring Public Relations, chapitre 12.
Teaching materials
- Catellani A., Cobut, E., Donjean, C., Vers d’avantage d’éthique en communication, Liège, Edipro, 2017
- Supports de cours mis à disposition sur Moodle UCL
Faculty or entity
Programmes / formations proposant cette unité d'enseignement (UE)
Title of the programme
Sigle
Credits
Prerequisites
Learning outcomes
Master [120] in Communication
