Teacher(s)
Bonnieux Lucile (compensates Catellani Andrea); Catellani Andrea;
Language
French
Content
Starting from a conceptual framework that questions notions of ethics, morality, deontology, etc., the course will focus on an ethical approach to organizational communication.
The main issues addressed will be the societal responsibility of communication professionals (in the market, public, and non-market sectors); the values explicitly and implicitly disseminated; the validity of possible responses to the new ethical expectations of civil society; how to identify a dilemma and make an ethical choice and the support of philosophical ethics; the place of the professional deontological framework; and the ethical challenges posed by digital communication. Specific ethical issues and aspects - notably relating to public relations, digital communication, and advertising - will be addressed.
The main issues addressed will be the societal responsibility of communication professionals (in the market, public, and non-market sectors); the values explicitly and implicitly disseminated; the validity of possible responses to the new ethical expectations of civil society; how to identify a dilemma and make an ethical choice and the support of philosophical ethics; the place of the professional deontological framework; and the ethical challenges posed by digital communication. Specific ethical issues and aspects - notably relating to public relations, digital communication, and advertising - will be addressed.
Teaching methods
Lecture (magistral) with analysis of case studies in session. Group work.
Evaluation methods
2 points: active course attendance (precise details will be given at the beginning of the course).
8 points: Group work. Participation in group work is mandatory: failure to participate in group work will result in an absence mark for the first exam session.
10 points: Individual written exam during the exam session.
Second exam session: Individual written exam during the exam session. The 2 points for active class participation cannot be made up; if earned, they are carried over to the second exam session. Students who must take the exam in the second session and who have a failing grade on the group project or an absence mark due to non-participation in the group project will take a more thorough individual written exam during the exam session with additional questions.
The use of artificial intelligence in the assessment tests for this course is governed by the rules set out in the relevant faculty memorandum, which is available on the faculty intranet site in the information for students section (see https://cdn.uclouvain.be/groups/cms-editors-espo/documents-tout-public/Note%20IA%20%C3%A9tudiants.pdf).
8 points: Group work. Participation in group work is mandatory: failure to participate in group work will result in an absence mark for the first exam session.
10 points: Individual written exam during the exam session.
Second exam session: Individual written exam during the exam session. The 2 points for active class participation cannot be made up; if earned, they are carried over to the second exam session. Students who must take the exam in the second session and who have a failing grade on the group project or an absence mark due to non-participation in the group project will take a more thorough individual written exam during the exam session with additional questions.
The use of artificial intelligence in the assessment tests for this course is governed by the rules set out in the relevant faculty memorandum, which is available on the faculty intranet site in the information for students section (see https://cdn.uclouvain.be/groups/cms-editors-espo/documents-tout-public/Note%20IA%20%C3%A9tudiants.pdf).
Online resources
PowerPoint documents are available online, with the necessary documents or links if necessary.
Bibliography
Supports facultatifs:
Communication & Professionnalisation, n°5 : Professionnalisation et éthique de la communication (1) : des principes à la formation, UCL, 2017.
Communication & Professionnalisation, n°6 : Professionnalisation et éthique de la communication (2) : approches sectorielles, UCL, 2017.
A. Catellani, C. Sauvajol-Rialland & F. Allard-huver, 2022, Les relations publiques, Paris, Dunod, chapitre 6.
P. Cochinaux, L'éthique, fidélité, coll. Que penser de... ?, 2008.
M. Canto-Sperber et R. Ogien, La philosophie morale, Que sais-je ?, 2017 (4ème édition).
C. Renouard, 2015, Éthique et entreprise, Ivry-sur-Seine, Éditions de l'atelier.
S. Mercier, 2014, L'éthique dans les entreprises, Paris, La Découverte.
C. Ansperger, P. van Parjis, 2003, Éthique économique et sociale, Paris, La Découverte.
C. E. Johnson, 2012, Organizational Ethics, Londres, Sage.
R. Tench, L. Yeomans (eds.), 2017, Exploring Public Relations, chapitre 12.
Communication & Professionnalisation, n°5 : Professionnalisation et éthique de la communication (1) : des principes à la formation, UCL, 2017.
Communication & Professionnalisation, n°6 : Professionnalisation et éthique de la communication (2) : approches sectorielles, UCL, 2017.
A. Catellani, C. Sauvajol-Rialland & F. Allard-huver, 2022, Les relations publiques, Paris, Dunod, chapitre 6.
P. Cochinaux, L'éthique, fidélité, coll. Que penser de... ?, 2008.
M. Canto-Sperber et R. Ogien, La philosophie morale, Que sais-je ?, 2017 (4ème édition).
C. Renouard, 2015, Éthique et entreprise, Ivry-sur-Seine, Éditions de l'atelier.
S. Mercier, 2014, L'éthique dans les entreprises, Paris, La Découverte.
C. Ansperger, P. van Parjis, 2003, Éthique économique et sociale, Paris, La Découverte.
C. E. Johnson, 2012, Organizational Ethics, Londres, Sage.
R. Tench, L. Yeomans (eds.), 2017, Exploring Public Relations, chapitre 12.
Teaching materials
- Catellani A., Cobut, E., Donjean, C., Vers d’avantage d’éthique en communication, Liège, Edipro, 2017
- Supports de cours mis à disposition sur Moodle UCL
Faculty or entity
Programmes / formations proposant cette unité d'enseignement (UE)
Title of the programme
Sigle
Credits
Prerequisites
Learning outcomes
Master [120] in Communication
