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Thomas Jacobs

Professeur

SSH/ESPB Faculty of Economics, Social and Political Sciences and Communication Saint-Louis (ESPO-SaintLouis)

SSH/IRIS Institut de recherche interdisciplinaire Saint-Louis (IRIS-L)

SSH/SPLE Institut de sciences politiques Louvain-Europe (ISPOLE)

Thomas Jacobs is an Assistant Professor of Communication Science at UCLouvain Saint-Louis Bruxelles and co-director of Engage, since March 2024. Thomas is mainly interested in the discursive dimension of political communication. He particularly works on hegemony theory, poststructuralism, post-Marxism, political strategy, and the Essex School of Discourse Analysis. Thomas’s research has featured in journals such as Contemporary Political Theory, Critical Discourse Studies, Critical Review, the Journal of Language and Politics, Rethinking Marxism, and the International Journal for Social Research Methodology, and he has contributed to the Routledge Handbook of Critical European Studies and the Handbook of Political Discourse. His first research monograph, Hegemony, Discourse, and Political Strategy, was published by John Benjamins in 2022. He was previously attached to the Ghent Institute for International and European Studies (Ghent University) and to the Centre for Ideology and Discourse Analysis (University of Essex). His doctorate, entitled Winning Hegemony, won the Els Witte Award for best dissertation in Political Science in Belgium and the Netherlands in 2021. He is a board member of DiscourseNet. He teaches in English, French, and Dutch.


 

Learning units for 2025

Label Code
Corporate communication and public relations BCOMU1211
Research Methods in Digital Communication BCOMU2212
Organisational Communication in a Multicultural Context BMHCI1000
Communication science BPOLS1114
Media institutions analysis BPOLS1115
2026
Conference paper

Vossen, K., & Jacobs, T. (2026). Temporal imaginaries in discourses on eco-citizenship. DN33. Discourse, Sustainability and Education: Interdisciplinary Perspectives on Climate and Communication, https://discourseanalysis.net/DN33.


2025
Conference paper

Vossen, K., Denis, L., & Jacobs, T. (2025). Rethinking (de)politicisation: the case for an anti-moralistic research agenda. DiscourseNet Congress (DNC6), Université Libre de Bruxelles.


Book chapter

Kubra Bas, A., Jacobs, T., & Doveri Versterbye, S. (2025). Mediatized Discourses on Europeanization in Belgium. In Tsuladze, Lia; Lokot, Tetyana; Boulos, Sonia (ed.), Mediatized Discourses on Europeanization and Their Representations in Public Perceptions (p. p. 75-107). Aranzadi La Ley.


Journal article

Jacobs, T. (2025). Discourse Theory and Strategic Communication: A long-expected party. Journal of Language and Politics, 24(1), 25-49. https://doi.org/10.1075/jlp.24199.jac (Original work published 2025)


2024
Conference paper

Patriarche, G., Wiard, V., Chapellier, D., & Jacobs, T. (2024). Comment les citoyens théorisent-ils la mésinformation comme problème démocratique ? Journée COMMnet d’inspiration “Intégrité de l’information”, Bruxelles.


Wiard, V., Patriarche, G., Jacobs, T., & Chapellier, D. (2024). Linking disinformation and democracy: results from a qualitative audience study. EDMO BELUX Lunch lecture, Brussels.


Wiard, V., Patriarche, G., Chapellier, D., & Jacobs, T. (2024). “It’s A Very Small Country After All!” A Qualitative Perspective On The Reception Of Dis-/Misinformation In Belgium And Luxembourg. EDMO Scientific Conference 2024, Amsterdam.


2023
Conference paper

Jacobs, T. (2023). From sender-message-receiver to reception, discourse, and narrative. Les récits judiciaires de l’Europe, Brussels.


Jacobs, T. (2023). Hasta la victoria siempre! A discourse-theoretical typology of left-wing political strategy. Discourse Theory: Ways Forward, Brussels.


Jacobs, T. (2023). Triangulating and combining qualitative and quantitative methods in social science. Opening the black box of interpretation and coding: comment faire des choix epistemologiques et methodologiques en SIC, Brussels.


Jacobs, T. (2023). Hegemony, Discourse, and Political Strategy. DNC5ALED congress: Discourses and their impacts on a world of multiple crises, Valencia.


Jacobs, T. (2023). Hegemony, Discourse, and Political Strategy. IAMCR conference: Inhabiting the planet: Challenges for media, communication and beyond, Lyon.


Jacobs, T. (2023). Populism and Political Strategy. Global Studies programme of Ghent University, Ghent.


Book chapter

Sjorre Couvreur, Ferdi De Ville, Jacobs, T., & Jan Orbie. (2023). The good geopolitical trade actor? The European Union’s discursive justification of the Anti-Coercion Instrument. In Annette Bongardt and Francisco Torres (ed.), Globalization and EU Trade Policy at the Time of Crises : Governance and Sustainability Challenges (p. p. 189-212). Almedina.


Jacobs, G., & Jacobs, T. (2023). Political Discourse as Institutional Communication. In Piotr Cap (ed.), Handbook of Political Discourse (p. p. 317-327). Edward Elgar Publishing. https://doi.org/10.4337/9781800373570.00030


Jacobs, T. (2023). From sender-message-receiver to reception, discourse, and narrative: an appreciation of the Récits judiciaires de l’Europe series from the perspective of communication science. In Antoine Bailleux, Elsa Bernard, Sophie Jacquot, Quentin Landenne (ed.), Les récits judiciaires de l’Europe - Diffusion, réception et coproduction (p. p. 23-39). Larcier.


Report

Wiard, V., Patriarche, G., Jacobs, T., & Chapellier, D. (2023). Deliverable 3.2.4. Folk theories of info-democratic disorders: an in-depth qualitative audience study in Belgium and Luxembourg. EDMO BELUX.


Journal article

Jacobs, T. (2023). Capitalism, Institutions and Social Orders: The Case of Contemporary Spain. Science & Society, 87(3), 420-426. (Original work published 2023)


Jacobs, T., Gheyle, N., De Ville, F., & Orbie, J. (2023). The Hegemonic Politics of ‘Strategic Autonomy’ and ‘Resilience’: COVID‐19 and the Dislocation of EU Trade Policy. JCMS: Journal of Common Market Studies, 19(1), 3-19. https://doi.org/10.1111/jcms.13348 (Original work published 2023)


2022
Journal article

Jacobs, T. (2022). Review of Giuliana Elena Garzone, Mara Logaldo, and Francesca Santulli, eds, Investigating Conflict Discourses in the Periodical Press. Journal of European Periodical Studies, 7(2), 69-70. (Original work published 2022)


Couvreur, S., De Ville, F., Jacobs, T., & Orbie, J. (2022). The good geopolitical trade actor? The European Union’s discursive justification of the Anti-Coercion Instrument. Perspectivas - Journal of Political Science, 27(1), 56-70. https://doi.org/10.21814/perspectivas.4489 (Original work published 2022)


Conference paper

Jacobs, T. (2022). From sender-message-receiver to reception, discourse, and narrative. Les récits judiciaires de l’Europe, Lille.


Monography

Jacobs, T. (2022). Hegemony, Discourse, and Political Strategy : Towards a post-Marxist understanding of contestation and politicization. John Benjamins. https://doi.org/10.1075/dapsac.97


2021
Book chapter

Jacobs, T., & Jacobs, G. (2021). Chapter 3. “It is, perhaps more than ever before, a matter of participation” : Ontological tension and boundary work in a free trade blog. In Jana Declercq, Geert Jacobs, Felicitas Macgilchrist, Astrid Vandendaele (ed.), Participation, Engagement and Collaboration in Newsmaking : Discourse Approaches to Politics, Society and Culture (p. p. 43-66). John Benjamins. https://doi.org/10.1075/dapsac.94.c3


Journal article

Jacobs, T. (2021). Institutions and Political Strategy in Post-Marxist Discourse Theory: A Reply to Pedro Rey-Araújo. Rethinking Marxism, 33(1), 154-161. https://doi.org/10.1080/08935696.2020.1847018 (Original work published 2021)


Working paper

Jacobs, T., & Tschötschel, R. (2021). Bringing agency back in: the missing link between identity, knowledge, and mediated discourse.


Conference paper

Geert Jacobs, & Jacobs, T. (2021). On the discourse of free trade: engagement and conflict in an era of social media, populism, and fake news. English for Specific Purposes, Université Paris 2 Panthéon Assas.


Jacobs, T. (2021). Discourse Theory as a Framework for the Analysis of Political Strategy. Post-Marxism, Hegemony, and the Discursive Reproduction of Society. Hegemony, Crisis, and Intervention: New Perspectives on Emancipatory and Radical Democratic Discourse, Bremen.