April 29, 2021
We live in a VUCA (“Volatile, Uncertain, Complex, Ambiguous”) environment and this impacts us at all levels. Marketing has evolved a lot, but the way we manage it has not.
Agility has been implemented mainly in the world of software development, but in reality, agility is a valid way to solve many of the problems that marketers encounter today. Do you recognize certain situations in your daily life?