Communication

lephy2105  2025-2026  Louvain-la-Neuve

Communication
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3.00 credits
15.0 h + 15.0 h
Q1
Language
French
Main themes
  • The role of communication in the physical activity and sports sector,
  • The challenges of opinion, image and reputation in the changing world of sport,
  • The components and process of drafting a communication plan,
  • Analysis of communication needs in the sports sector,
  • Analysis of the target audience,
  • Analysis of the situation,
  • Communication channels
  • Internal and external communication process,
  • Bases of oral expression, writing and argumentation
  • Digital communication
Learning outcomes

At the end of this learning unit, the student is able to :

  • Define the issues and particularities of communication in the physical and sports activities sector (1.1, 1.2)
  • Analyse the communication needs of a player in the sector and draw up a communication plan and actions,
  • Identify communication methods (1.1, 1.2)
  • construct sound arguments based on scientific knowledge and present them in an appropriate, relevant and convincing manner (4.1, 4.2, 4.3, 4.4, 4.5)
  • Develop oral communication skills through the effective use of a variety of techniques and tools, including visual aids, presentations, verbal and body language (4.3)
  • Communicate their messages appropriately, taking into account factors such as the audience, the type of message, the communication channel, the situation and the objectives of the message. (4.1, 4.2, 4.3, 4.4)
 
Other information
This course is strictly reserved for FSM students. It is not open to other UCLouvain students.
Faculty or entity
> FSM


Programmes / formations proposant cette unité d'enseignement (UE)

Title of the programme
Sigle
Credits
Prerequisites
Learning outcomes
Master [120] in Motor Skills: General
MOTR2M
3
Master [120] in Motor Skills: Physical Education
EDPH2M
3