5.00 credits
30.0 h + 15.0 h
Q1
Teacher(s)
Language
French
Content
The course is structured around five thematic modules:
Module 1 – Reputation, Corporate Branding, and Stakeholders
Module 2 – Auditing, Data Collection, and Reputation Assessment
Module 3 – Communication Strategy and Reputation Building
Module 4 – Organizational identity and legitimacy
Module 5 – Reputational crises and response strategies in the digital age
Module 1 – Reputation, Corporate Branding, and Stakeholders
Module 2 – Auditing, Data Collection, and Reputation Assessment
Module 3 – Communication Strategy and Reputation Building
Module 4 – Organizational identity and legitimacy
Module 5 – Reputational crises and response strategies in the digital age
Teaching methods
The course combines lectures, academic and professional readings, case studies, and practical exercises. Students work in groups to develop an audit and communication strategy project for an organization. This project involves collecting and analyzing data, identifying reputational risks, and developing strategic recommendations. The curriculum is supplemented by practical activities, including a hackathon and a media training workshop.
Bibliography
La bibliographie compléte du cours est disponible sur moodle.
Faculty or entity
