Learning outcomes

The student will be able to: 

• GC3.1 - Question the scope of acts of information and communication in ethical terms and situate them in relation to law and ethics
• CG3.2 - Take a critical look at a media document by identifying its ideological content and analysing it and discussing its intended/possible effects.
• CG3.3 - Express his/her ideas orally, in writing and through multimedia in a coherent and convincing way, respecting the ethics of his/her profession.

The student will be able to: 

• CG4.1 — Communicate, orally and in writing, in a relevant way on complex situations / subjects
  • CG4.1.1 — Select relevant information to analyse and compare given situations.
  • CG4.1.2 — Present information in a correct, structured, clear, precise and reasoned way (e.g. in reports, balance sheets, notes, minutes, etc.).
  • CG4.1.3 — Adapt communication (content and form) to the target audience and to the intentions according to the communication standards specific to the context (popularise, etc.).
• CG4.2 — C Communicate in English, orally and in writing, in a clear, coherent and reasoned manner and with ease on general subjects or subjects related to the fields of information and communication sciences. (Level B2 of the Common European Framework of Reference).
• CG4.3 — Dialog, interact and negotiate constructively with a variety of interlocutors, including collaborators, decision-makers and target audiences.
• CG4.4 — Integrate and collaborate effectively within a team and/or with networked actors involved in a given situation.

The student will be able to: 

• CG5.1 - Define and specify a research problem by ensuring its contextualisation.
• CG5.2 - Carry out a critical synthesis of the literature on this problematic by making an active, critical and relevant use of information tools, primary and secondary sources.
• GC5.3 - Construct and implement a rigorous and relevant methodological system to address the issue.
• CC5.4 - Design and carry out, where appropriate, quantitative and/or qualitative empirical research, using appropriate analytical tools.
• CG5.5 - Develop an objective analysis and a spirit of synthesis enabling the parameters involved to be put into perspective and relevant conclusions to be drawn.
• CG5.6 - Generally demonstrate a critical distance both from one's own work and from the knowledge mobilised in it.

The student will be able to: 

• CG6.1 - Project oneself in a socio-professional practice according to a well-founded academic approach (from a theoretical and methodological point of view) and characterised by a reflective and critical approach.
• CG6.2 - Commit, decide and act autonomously and responsibly with respect to the framework, the work context and others.
• CG6.3 - Adopt a posture of an actor aware of his/her social and civic responsibility.
• CG6.4 - Integrate a logic of critical distance from oneself (one's achievements, skills, limits, productions and actions), a logic of learning and continuous development which are essential to evolve positively in one's socio-professional environment.

The student will be able to: 

• GC7.1 - Position and exercise one's role and field of action within an organisation, interfacing with the various stakeholders (internal and external) and adapting to the context and operating logics.
• CG7.2 - Confront theory and practice in order to learn to take a critical look at the functioning of an organisation and/or a problematic situation on the one hand, and on the other hand, at the theory in relation to the reality in the field ("back and forth" between theories and practices).

Axial options 

Axial option : Production in communication

• C-PROD1 1 Acquire scientific skills to analyse the media and forms used by the communication of organisations (commercial, non-commercial, public and private), by contextualising these media and forms.
• C-PROD1 2 Understand the complexity of the circulation of communicative productions in a multicultural and digitalized context.
• C-PROD1 3 Know how to identify the differences between the types of writing circulating in the professional field (editorial, company newspaper, web writing, press release, interviaw, etc.), and know how to produce these types of writing in a way that is adapted to the communication strategies of organisations and public relations.
• C-PROD1 4 Know how to combine the mastery of communicative writing with that of graphic design.

Axial option : Analysis and Evaluation in a Media Context

• C-PROD2 1 Know how to analyse emerging technical devices, by understanding the underlying technologies, the conditions of appearance and the societal consequences of these devices.
• C-PROD2 2 Understand and know how to use the encounter between narratives and media, including the themes of multimedia, adaptation and the passage of narratives from one medium to another.

Axial option : Controversy analysis and crisis communication" 

• C-CONT 1 Understand forms of participation on the web and the use of digital technologies to foster participation
• C-CONT 2 Understand how to analyze forms of participation on the web through the prism of controversies
• C-CONT 3 Master the challenges of crisis communication and sensitive forms of communication (acceptability, sensitive subjects, sustainable development, militant communication).
• C-CONT 4 Implement effective crisis communications, adapted to the issues and types of organization (public or private, commercial or non-commercial), in the context of an interconnected, multicultural world.

Axial option : Media issues in communication

• C-ENJ 1 Master the challenges of dealing with the press and media in a digitized context.
• C-ENJ 2 Understand and master the specificities of public communication in relation to political communication and lobbying.
• C-ENJ 3 Analyze public communication and develop an appropriate strategy.
• C-ENJ 4 Understand the impact of the notion of general interest on communication, and know how to analyze the issues and strategies of communication players on subjects of general interest.
• C-ENJ 5 Produce appropriate communication materials and projects on subjects of general interest.
• C-ENJ 6 Understand the challenges of intercultural communication in today's social context.
• C-ENJ 7 Identify the requirements of communication between people from different cultures in the context of the communication professions. 

Axial option : Internal Communication

• C-INT 1 Master the challenges of internal communication, its methods, supports, forms and the means to evaluate and measure it.
• C-INT 2 Understand the relationship between internal communication on the one hand, and human resources management (HRM) and organizational change management on the other.
• C-INT 3 Develop an appropriate internal communications strategy.
• C-INT 4 Learn to carry out in-depth analyses of internal communications in organizations, taking into account cultural aspects and the internal context.

Axial option : Web Engineering

• C-EVAL2 1 master the theoretical and practical concepts and key trends in order to support brands, organisations and their leaders in developing strategies or formulating responses adapted to the specificities of digital communication.
• C-EVAL2 2 know how to develop an online strategic watch.
• C-EVAL2 3 know how to use digital communication tools adapted to each communication situation (marketing, press relations, recruitment, stakeholders dialogue, financial, internal or crisis communication).
• C-EVAL2 4 know how to develop a dashboard with performance indicators for each tool used.
• C-EVAL2 5 know the processes of human perception and cognition involved in processing visual or multimodal representations of information and data.
• C-EVAL2 6 apply knowledge of human perception and cognition processes in the analysis and production of information and data presentation devices.

Competencies for axial options specific to the "Cultural Industries Studies" specialization

Option : Prototyping and content creation

• C-PCC 1 Acquire scientific skills to analyze and contextualize the media and forms used by the cultural industries.
• C-PCC 2 Understand the circulation of media productions in a multicultural, digitized context.
• C-PCC 3 Identify the specific nature of content prototyped and created in the cultural industries.
• C-PCC 4 Master the process of prototyping and creating media content.
• C-PCC 5 Develop and manage a project related to the cultural industries.

Option : Art and digital writing

• C-AEN 1 Acquire scientific skills to analyze and contextualize the writing and forms used by the cultural industries.
• C-AEN 2 Acquire writing skills to produce media content, taking into account the contexts and issues specific to the cultural industries.
• C-AEN 3 Identify the differences and specificities between the types of writing circulating in the professional field (press releases, interviews, reviews, synopses, pitches, cultural season presentations, etc.), and know how to produce these types of writing appropriately.
• C-AEN 4 Combine mastery of communicative writing with the formal requirements of graphic design and digital circulation.

Option : Exploring digital worlds 

• C-EXMN 1 Develop online strategic intelligence.
• C-EXMN 2 Analyze emerging digital devices, understanding their underlying technologies, conditions of emergence and societal consequences.
• C-EXMN 3 Understand the social relationships forged between the various actors and users of digital worlds (human and non-human).
• C-EXMN 4 Learn to assess the ethical dimension of digital devices, to encourage responsible behavior in the consumption and use of media content;
   

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Options 

Work and organisation

• C-TRAVORG-1 Understand how organisations work and the factors that influence them. 
• C-TRAVORG-2 Know and master HRM (human resources management) practices.
• C-TRAVORG-3 Know how to carry out an organisational diagnosis, with a view to acting appropriately as a manager in the long term, but also with a view to decoding future professional situations.

Communication of European Union

• C-EURCOM-1 Know how to analyse, in concrete situations, the communication and influence strategies of social organisations (interest groups, pressure groups, social movements, economic operators), political organisations (political parties and political representatives) and institutional organisations (public administrations, public and semi-public bodies, parliamentary and governmental institutions). 
• C-EURCOM-2 Acquire the tools to intervene in terms of consultancy in the sectors indicated in C-EURCOM-1. 
• C-EURCOM-3 Develop understanding and knowledge of the theories used to explain the process of European integration.
• C-EURCOM-4 Learn to identify the key moments in European integration projects, to highlight individual and institutional variables, to measure the impact of economic factors and the external environment, and to understand the interactions with domestic political concerns. 
  

Consumer Insights (LLN)

• C-COINS-1 Master the conceptual frameworks and factors that influence consumer behaviour and attitudes and be familiar with the main approaches to analysing consumer perceptions, behaviour and attitudes. 
• C-COINS-2 Acquire skills for working in a context of cultural diversity.
• C-COINS-3 Develop mastery of a scientific and systematic approach to complex intercultural management situations.

Marketing Communication

• C-COMMKT-1 - Understand the role of communication in a marketing approach.
• C-COMMKT-2 - Combine creativity and strategic objectives.
• C-COMMKT-3 - Develop and use evaluation tools for marketing communication campaigns, carry out a market study

Professional Immersion

• C-COMIMPRO-1 - Step back critically from an organisational and communication reality to highlight the problems observed.
• C-COMIMPRO-2 - Manage the relationship with the partner and the members of his/her organisation.
• C-COMIMPRO-3 - Select, prioritise and operationalise recommendations.

Cultures and Society

• C-CULTSOC-1 Master the contributions of Anglo-Saxon and French sociology on the city and methods of analysing spaces.
• C-CULTSOC-2 Know the main areas of public policy in the cultural field and draw up an inventory of cultural policies in the Wallonia-Brussels Federation.
• C-CULTSOC-3 Know the dominant theoretical currents and paradigms in the field of cultural studies, and use this knowledge to analyse past and contemporary cultural approaches and productions.

Communication and ecological transition

• C-TRANS 1 Gain an interdisciplinary and integrated understanding of today's issues at the intersection of the environment, development and population, with a view to developing environmental communication activities.
• C-TRANS 2 Know the basic techniques of environmental communication and conflict management through negotiation.
• C-TRANS 3 Know the principles of scientific popularization, know how to evaluate systems and produce adapted forms of communication in this field. 
• C-TRANS 4 Know and practice journalistic forms related to environmental issues.

Opening Louvain School of Journalism

• C-OUVEJL-1 Initiate students to the challenges of journalism concerning European information, by also developing a knowledge of the European institutions, and practise journalistic production dealing with European current affairs.
• C-OUVEJL-2 Develop a knowledge of the ethical standards of journalism, and learn to devise independent ethical reasoning and socially responsible journalistic practices.
• C-OUVEJL-3 Understand the economic dimension of journalism and the media and be able to critically reflect on contemporary socio-economic issues in journalism.
• C-OUVEJL-4 Know the specific features of journalistic practices related to environmental issues (climate change, natural disasters, health crises, etc.).

Opening in socio-educational communication

• C-OUVCS-1 Know the theories relating to scientific popularisation, know how to evaluate a scientific communication or popularisation device, and know how to design a small popularisation device.
• C-OUVCS-2 Be familiar with media literacy (the digital and media skills required by individuals in the contemporary context) and learn to think about the construction of devices designed to assess users' skill levels, and then critically consider the resources needed to develop these skills.
• C-OUVCS-3 Learning to analyse the options underlying an educational document or device, and knowing how to design and implement a protocol for evaluating the educational effects of a media document or device on a given audience.

Communication Research

• C-RECOM-1 Deepening knowledge of the major approaches in the field of communication analysis in order to compare them, situate them and identify their convergences and differences.
• C-RECOM-2 Learn to identify and question relevant scientific contributions in order to carry out specific research in the field of information and communication sciences.

INEO

• C-ENTREP-1 - Developing an entrepreneurial spirit
• C-ENTREP-2 - Develop entrepreneurial knowledge (knowledge of tools such as business plans and business model canvas, management tools for small structures, etc.)
• C-ENTREP-3 - Develop entrepreneurial skills (including the skills required to launch and develop a project, ideation techniques, pitching techniques, collaborative work in multidisciplinary teams)

Media Culture

• C-CULTMED-1 Acquire the conceptual and methodological frameworks for analysing cultural and media productions, including their production and reception.
• C-CULTMED-2 Acquire the necessary tools to analyse cinematographic productions and their social reception and impact.
• C-CULTMED-3 Develop analytical models and conceptual perspectives linked to more recent approaches in narratology, in order to analyse new media manifestations of narrative in the era of transmedia storytelling. 

Communication and Content Production for the Web 

• C-PROWEB-1  Understanding the impact of emerging technologies (mobile, big data, social networks) on work and management.
• C-PROWEB-2  Organise and manage an editorial strategy for the web (editorial manager).
• C-PROWEB-3  Use web tools to monitor and research information needed for editorial and media production.
• C-PROWEB-4  Design and develop editorial projects for the web.
• C-PROWEB-5  Understand the role of cognitive resources in the way Internet users use digital devices, in order to be able to take them into account in the realisation of a web communication strategy.

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