Dr. Maja Nišević will make a presentation on her latest book, Profiling consumers through Big Data Analytics: The interplay between the GDPR and Unfair Commercial Practices Directive , followed by a discussion with the audience.
♦ Attendance is free but registration online is required to receive the invitation.
Summary
Profiling consumers through Big Data Analytics: The interplay between the GDPR and Unfair Commercial Practices Directive. In this book, Maja Nišević investigates the practice of profiling using Big Data Analytics, with the main focus on the interplay between the European Union General Data Protection Regulation (GDPR) and the European Union Unfair Commercial Practice Directive (UCPD). This book is an interdisciplinary study of profiling as a technological tool, and of its legal framework, including comparative analysis of the case law on personal data processing and an analysis of the interplay between the GDPR and the UCPD.
About Maja Nišević
Maja Nišević holds a PhD from the University of Verona in European and International Law Sciences regarding Legal Issues on Data in Information Society. Nisevic has a research focus on Big Data as a technology tool, AI, XAI, privacy and data protection law, consumer protection in the Big Data Age, comparative analysis of data protection law and theoretical analysis of lex specialis and lex generalis in the context of data and privacy protection. Maja Nisevic is currently a postdoctoral researcher at the CiTiP at the KULeuven.
