Press Review

Hereunder are the press appearances of the members of the Chair.

2023

On January 16th, Ingrid Poncin spoke on RTL-TVI in the RTL Info 7:00 PM about Blue Monday.
On February 11th, Ingrid Poncin shared her expertise in L'Avenir on the ready-to-wear sector.
On March 5th, Ingrid Poncin participated in an article in Le Soir titled Pikachu wants to invade your bed.
On April 11th, Ingrid Poncin spoke for RTBF about the decline of the Tupperware brand.
On April 12th, Ingrid Poncin commented in Le Soir on the end of the "Pokémon" series and its reboot.
On April 17th, Ingrid Poncin was interviewed on RTBF La Première - Matin Première about the struggling brand Tupperware.

2022

On January 13th, Ingrid Poncin shared in La Libre the results of Laetitia Lambillotte, a scientific collaborator at the institute, on the relationship between personalization and customer experience, leading up to a workshop on the subject on January 21st.
On January 17th, Ingrid Poncin followed up her previous intervention with a column in La Libre on personalizing mobile applications to enhance user experience.
On January 23rd, Ingrid Poncin explained the importance of immersion in an article in Le Soir dedicated to Google's interest in the metaverse.
On January 25th, Ingrid Poncin was among the UCLouvain experts at a press conference about the metaverse, covered in L'Avenir.
On February 6th, Ingrid Poncin urged caution regarding NFTs in Le Soir.
On February 10th, Ingrid Poncin discussed the impact of the metaverse on marketing and consumer habits with Trends-Tendances.
On March 22nd, Ingrid Poncin talked about the magic of the metaverse in the luxury sector, later covered in Le Vif Weekend.
On September 30th, Ingrid Poncin shed light on commercial city centers that are now deserted in Vers l'Avenir.
On October 13th, Isabelle Schuiling and Ingrid Poncin discussed the current layout of stores in response to the Design Museum Brussels' "On display" exhibition in Le Vif.
On October 24th, Ingrid Poncin appeared in Le Journal de La Première and later in Le Journal Télévisé de La Une to comment on wire-free bras.
On November 23rd, Ingrid Poncin shared her expertise in SudInfo about independent businesses' participation in Black Friday.
On December 3rd, Ingrid Poncin wrote a column in La Libre about the status of the metaverse in 2022.
On December 12th, Ingrid Poncin shared her expertise in Le Soir about how Shein operates.
On December 15th, Ingrid Poncin appeared in Le Vif discussing nostalgia and the consumer experience.
On December 22nd, Ingrid Poncin participated in an article in Le Figaro about virtual travel through the metaverse.

2021

In late January, Ingrid Poncin discussed the end of sales in the RTBF Journal.
On March 18th, Ingrid Poncin shared her expertise on e-commerce purchases in Belgium with RTBF.
On April 15th, Ingrid Poncin examined the success of the box business in La Libre Eco.
On September 10th, Ingrid Poncin contributed to a column in La Libre regarding artificial intelligence as a job creator.
On October 19th, Ingrid Poncin appeared on LN24's morning show to discuss the topic of ecological transition through the lens of brands.
On October 25th, Ingrid Poncin was interviewed by La Libre about the rebranding of well-known brands.
On November 7th, Ingrid Poncin contributed to an article in Le Soir dedicated to the technological race going too far.
On December 11th, Ingrid Poncin appeared in Moustique for an article about planned obsolescence in their issue dedicated to this theme.
On December 20th, Ingrid Poncin ended the year with an appearance on RTL Info in an article about the e-commerce platform Wish.

2020

On September 1st, Ingrid Poncin appeared on the RTBF website and La Première to discuss the growing success of Dutch e-commerce websites, especially Bol.com and CoolBlue, in Belgium.
On November 26th, Ingrid Poncin appeared on RTL Info 19H as a consumer specialist discussing the topic "Should we maintain the end-of-year holidays in 2020?". You can find her appearance as well as all the press publications related to this question and handled by UCLouvain experts here.