LRIM
Place des Doyens 1/L2.01.02
1348 Louvain-la-Neuve
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- Laetitia Lambillotte
Laetitia Lambillotte
Collaboratrice scientifique
Laetitia Lambillotte’s research interests are customer experience, web personalization, value creation, consumer behavior, data and privacy online. In her doctoral project, she aims at understanding the personalized online customer experience, its antecedents and consequences.
2022
Lambillotte, Laetitia ; Poncin, Ingrid. Customers facing companies’ content personalisation attempts: paradoxical tensions, strategies and managerial insights. In: Journal of Marketing Management, , p. 1-31 (2022). doi:10.1080/0267257x.2022.2105384.
2022
Lambillotte, Laetitia ; Magrofuoco, Nathan ; Poncin, Ingrid ; Vanderdonckt, Jean. Enhancing playful customer experience with personalization. In: Journal of Retailing and Consumer Services, Vol. 68, p. 103017 (2022). doi:10.1016/j.jretconser.2022.103017.
2022
Lambillotte, Laetitia ; Bart, Yakov ; Poncin, Ingrid. When Does Information Transparency Reduce Downside of Personalization? Role of Need for Cognition and Perceived Control. In: Journal of Interactive Marketing, Vol. 57, no.3, p. 393-420 (2022). doi:10.1177/10949968221095557.
2022
Lambillotte, Laetitia ; Bart, Y. ; Poncin, Ingrid. Personalized Online Customer Experience: The Effect of Information Transparency: An Abstract. In: F. Pantoja, S. Wu (eds), From micro to macro: dealing with uncertainties in the global marketplace, 2022, p. 327-328. 978-3-030-89883-0. doi:10.1007/978-3-030-89883-0_84.
2021
Lambillotte, Laetitia ; Magrofuoco, Nathan ; Poncin, Ingrid ; Vanderdonckt, Jean. Influence de la personnalisation sur la playfulness. 37ème Congrès International de l'Association Française du Marketing (online, du 19/05/2021 au 21/05/2021).
2020
Lambillotte, Laetitia ; Bart, Yakov ; Poncin, Ingrid. Personalized online customer experience: The effect of information transparency. 2020 AMS Annual Conference (Miami).
2020
Lambillotte, Laetitia ; Bart, Yakov ; Poncin, Ingrid. Web personalization : Mastering transparency messages?. 36ème congrès international de l'AFM (Biarritz).
2019
Lambillotte, Laetitia ; Magrofuoco, Nathan ; Poncin, Ingrid ; Vanderdonckt, Jean. Influence de la personnalisation web sur l’expérience du consommateur. 18ème journée du marketing digital (Paris, 06/09/2019).
2019
Lambillotte, Laetitia ; Yakov, B. ; Poncin, Ingrid. Personalization-Privacy Paradox: The Effect of Information Transparency on Online Customer Experience. Thought Leaders' Conference on Privacy in the Retail Environment (Florence, Italy, du 06/06/2019 au 08/06/2019).
2019
Lambillotte, Laetitia ; Magrofuoco, Nathan ; Poncin, Ingrid ; Vanderdonckt, Jean. Understanding customer experience on personalized websites. 2019 AMS World Marketing Congress (Edinburgh, du 09/07/2019 au 12/07/2019).
2018
Lambillotte, Laetitia ; Poncin, Ingrid. Website personalization experience: value creation or value destruction?. 2018 AMS World Marketing Congress (Porto, du 27/06/2018 au 29/06/2018).
2018
Lambillotte, Laetitia ; Poncin, Ingrid. When web personalization experience creates and destroys value. 4ème Journée de Recherche en Marketing du Grand Est (Mons, 23/03/2018).
2017
Lambillotte, Laetitia ; Poncin, Ingrid. Website personalization experience and value creation. 16ème Journée du Marketing Digital (Paris, France, 10/06/2017).
2020
Lambillotte, Laetitia. Customer responses to personalized websites : essays on the process underlying experience, prom. : Poncin, Ingrid, 30/11/2020.
2020
Lambillotte, Laetitia ; Poncin, Ingrid ; Bart, Yakov. Web Personalization: Mastering Transparency Messages (Louvain Research Institute in Management and Organizations Working Paper Series; 2020/05), 2020. 15 p.
2019
Lambillotte, Laetitia ; Magrofuoco, Nathan ; Poncin, Ingrid ; Vanderdonckt, Jean. Influence of personalization on online customer experience (Louvain Research Institute in Management and Organizations Working Paper Series; 2019/13), 2019. 8 p.
2018
Lambillotte, Laetitia ; Poncin, Ingrid. When web personalization creates and destroys value (Louvain Research Institute in Management and Organizations Working Paper Series; 2018/21), 2018. 24 p.