There is a growing call for financial markets to take sustainability into account when allocating capital. But how can we differentiate corporate sustainability leadership from greenwash? In this presentation, I’ll summarise four lessons we learned while advising a large financial investment fund.

Functional traits are phenotypic traits that affect an organism's performance and shape ecosystem-level processes. However, estimatingfunctionaldiversity(i.e. thesumoffunctionsinducedbythe diversity of functional traits) as ameasure of biodiversity remains difficult inpractice.