Caroline Ducarroz
Professeure
Caroline Ducarroz holds a PhD in Management Sciences from the Catholic University of Mons (FUCaM). She is Professor of Marketing at Louvain School of Management, the Business School of the Catholic University of Louvain (UCL), on the Mons campus. She has been a visiting PhD student and visiting researcher at Stern School of Business (New York University, USA).
She is part of CCMS - "Research Center on Consumers and Marketing Strategy", and is affected to the "Louvain School of Management Research Institute" (LOURIM).
In another field, Prof. Caroline Ducarroz volunteers in Make-A-Wish Belgium South, the organisation that grants the wishes of children with life-threatening medical conditions, to enrich their life with hope, strength and joy. She was member of the Board of Make-A-Wish Belgium South, and was member of the organizing committee of the annual concert of this organisation (Brussels Expo), as a production assistant.
Professor Caroline Ducarroz stimulated and co-created a new version of the business game “MARKSTRAT” with its founder (Prof. Jean-Claude Larréché - INSEAD) and the whole Markstrat (StratX) development team. “Circular Markstrat” gives an environmental perspective to the famous Strategic Marketing simulation, by including environmental concerns in a plausible economic perspective (Circular Economy).
She received the "Excellence Teaching Award" 2014 of Louvain School of Management (LSM), with professors Claude Pecheux and Nadia Sinigaglia.
In 2019, she developed a "Virtual Exchange" with the Appalachian State University (North Carolina, USA), in the "Methods and Marketing" Master course. She collaborates with Prof. Nadia Sinigaglia (UCLouvain) and Pia Albinsson (Appalachian State University). A second and a third edition of this Virtual Exchange were organized in 2021 and 2022.
- Courses
Research interests of Prof. Caroline Ducarroz mainly concern:
- Dynamic pricing methods: Auction systems and bidders' behavior, mainly in collaboration with Prof. Eric Greenleaf (New York University , USA) and Prof. Sha Yang (University of Southern California , USA)
C. Ducarroz, S. Yang, E. Greenleaf (2016). Understanding the Impact of In-Process Promotions: An Application to Online Auctions. Journal of Marketing, Vol. 80 (March 2016), 80–100.
- Recommendation systems in the mass-retailing sector. In this context, she collaborates with Prof. François Fouss and Prof. Corentin Vande Kerckhove (UCLouvain - Business Analytics).
- Omnichannel strategies in Retailing (consistency), mainly in collaboration with Prof. Simon Hazée (UCLouvain - Marketing).
- Charity-at-Checkout (donations). She collaborates with Prof. Karine Charry (UCLouvain - Consumer Behavior) on this topic.
Furthermore, she started in 2012 developing a yearly barometer of the activities of small and medium-sized enterprises (SME) in Wallonie Picarde (Belgium), in collaboration with Wapinvest (the “invest” organization created by the Walloon Region to financially support SME’s activity), with Th. Leclercq (Associate Professor at IESEG, France). This new tool aims at providing SME with information about SME’s activity in their region, and also at making prescribers (banks etc.) and political leaders aware of the socioeconomic and business reality as perceived by SME in Wallonie Picarde.
- Dynamic pricing methods: Auction systems and bidders' behavior, mainly in collaboration with Prof. Eric Greenleaf (New York University , USA) and Prof. Sha Yang (University of Southern California , USA)
2023
Anderson, Kelley Cours ; Albinsson, Pia A. ; Ducarroz, Caroline. Peer-to-Peer Community on Social Media: An Exploratory Cross-Cultural Study. In: Journal of Consumer Behaviour, (2023). doi:10.1002/cb.2276.
2023
Ducarroz, Caroline ; Albinsson, Pia. The Show Must Go On: Young consumers’ virtual live music event experiences during COVID-19. In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science., (2023). doi:10.1007/978-3-031-24687-6_46 (Accepté/Sous presse).
2021
Vandenbulcke Virginie ; Ducarroz, Caroline ; Fouss, François. Collaborative recommendations in the mass retail sector - The role of reactance (Soumis).
2016
Ducarroz, Caroline ; Yang, Sha ; Greenleaf, Eric. Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions. In: Journal of Marketing, Vol. 80, no.2, p. 80-100 (March). doi:10.1509/jm.13.0190.
2008
Ducarroz, Caroline ; Scarmure, Patrick ; Sinigaglia, Nadia. Typologie de comportements des enchérisseurs en ligne et identification de comportements gagnants : Application aux enchères Air France. In: Reflets et perspectives de la vie Economique, Vol. XLVII, no. 2, p. 53-60 (2008). doi:10.3917/rpve.472.0053.
2021
Ducarroz, Caroline. L'analyse des mesures conjointes, collab. Jolibert, Alain. In: Coordonné par Eva Delacroix, Alain Jolibert, Elisa Monnot et Philippe Jourdan, Marketing Research, DUNOD: France, 2021. 9782100792993.
2021
Ducarroz, Caroline ; Poncin, Ingrid. Les analyses de variance univariée (ANOVA) et multivariée (MANOVA), collab. Jolibert, Alain. In: Coordonné par Eva Delacroix, Alain Jolibert, Elisa Monnot et Philippe Jourdan, Marketing Research, DUNOD: France, 2021. 9782100792993.
2024
Duquesne, Ophélie ; Hazée, Simon ; Ducarroz, Caroline. Navigating the Customer Journey: Examining Promotional Inconsistency Across Offline and Online Channels. 13th AMA SERVSIG International Service Conference (Bordeaux, France, du 05/06/2024 au 08/06/2024).
2023
Ducarroz, Caroline. Integrating an environmental perspective in a strategic marketing simulation, through circular economy. European Marketing Academy (EMAC) annual conference 2023 (Odense (Danemark), du 23/05/2023 au 26/05/2023).
2023
Swaen, Valérie ; Ducarroz, Caroline ; Courtois, Sabrina ; Ferauche, Marie ; Janssen, Catherine ; Vanhamme, Joelle. Reimagining marketing education – paradoxes marketing academics experience when introducing sustainability in the marketing curriculum. European Marketing Academy (EMAC) annual conference 2023 (Odense (Danemark), du 23/05/2023 au 26/05/2023).
2022
Anderson, Kelley Cours ; Albinsson, Pia ; Ducarroz, Caroline. A Cross-cultural Study of Belgian and U.S. Social Media Users’ Need for Community: An Exploratory Study using PLS-SEM. Society for Marketing Advances (Charlotte (North Carolina, USA), du 02/11/2022 au 05/11/2022).
2017
Vandenbulcke, Virginie ; Ducarroz, Caroline ; Fouss, François. Personalized Collaborative Recommendations in the Mass-retailing Sector: the Impact of the Recommended Products and the Accompanying Message on Consumer Behavior. EMAC (European Marketing Academy) - 46th Annual Conference (Groningen (Netherlands), du 23/05/2017 au 26/05/2017).
2017
Vandenbulcke, Virginie ; Ducarroz, Caroline ; Fouss, François. Recommandations collaboratives personnalisées : Quel impact sur le comportement du consommateur en grande distribution ?. 33ème Congrès International de l'AFM (Association Française du Marketing) (Tours, France, du 17/05/2017 au 19/05/2017).
2015
Vandenbulcke, Virginie ; Ducarroz, Caroline ; Fouss, François. Evaluating the impact of personalized recommendations: Application in the mass-retailing sector. . 44th European Marketing Academy (EMAC) Conference (Leuven (Belgium), du 26/05/2015 au 29/05/2015).
2013
Vandenbulcke, Virginie ; Lecron, Fabian ; Ducarroz, Caroline ; Fouss, François. Customer segmentation based on a collaborative recommendation system: application to a retail company. Conference of European Marketing Academy (EMAC) (Istanbul). In: Proceedings of the 2013 conference of European Marketing Academy, 2013.
2009
Ducarroz, Caroline ; Yang, Sha ; Greenleaf, Eric. Modeling In-Auction Signals.. INFORMS Marketing Science Conference (Michigan (USA), du 04/06/2009au 06/06/2009).
2008
Ducarroz, Caroline ; Yang, Sha ; Greenleaf, Eric. The Impact of Promotional Messages during Auctions.. INFORMS Marketing Science Conference (Vancouver, Canada, du 2008/06/12 au 2008/06/14).
2005
Doyen, Charlotte ; Scarmure, Patrick ; Ducarroz, Caroline. Le vendeur, les autres acheteurs et moi: la construction des valeurs dans les ventes aux enchères en ligne. 4th European Marketing Trends Congress (Paris, France).
2005
Ducarroz, Caroline. Online Auction Design and bidders' behaviour. EMAC Doctoral Colloquium (European Marketing Academy) (Milan, Italie).
2005
Doyen, Charlotte ; Scarmure, Patrick ; Ducarroz, Caroline. Price cues in online auctions. 34th EMAC conference (Milan, Italie).
2004
Ducarroz, Caroline. Business-to-Consumer Online Auction Design and Bidders' Behavior. Colloque Doctoral de l'Association Française du Marketing (AFM) (Saint-Malo, France).
2004
Ducarroz, Caroline ; Sinigaglia, Nadia ; Scarmure, Patrick. Tintin au pays des enchères : information sur la qualité et réputation des vendeurs. 20ème Congrès International de l'Association Française du Marketing (AFM) (Saint-Malo, France).
2003
Ducarroz, Caroline ; Sinigaglia, Nadia ; Scarmure, Patrick. Faire du ciel le plus bel endroit de la terre : Analyse de la performance d'enchères en ligne de billets d'avion. 19ème Congrès International de l'Association Française du Marketing (Tunis, Tunisie).
2007
Ducarroz, Caroline. Essays on Online Auction Design and Bidding Behavior, prom. : Scarmure, Patrick ; Sinigaglia, Nadia.
2017
vandenbulcke virginie ; Ducarroz, Caroline ; Fouss, François. Personalized Collaborative recommenations in the Mass-retailing Sector: the Impact of the Recommended Products and the Accompanying Message on Consume Behavior (Working Paper LSM; 2017/16), 2017.
2014
vandenbulcke virginie ; Ducarroz, Caroline ; Fouss, François. Evaluationg the impact of personalized recommendations : Application in the mass-retailing sector (Working Paper LSM; 2014/22), 2014.
2011
Ducarroz, Caroline ; Yang, Sha ; Greenleaf, Eric. Estimating the Impact of In-Auction Promotional Messages on Auction Prices, 2011.
2006
Ducarroz, Caroline ; Greenleaf, Eric ; Yang, Sha. Understanding the Impact of Promotional Messages in Live English Auctions : A Dynamic and Simultaneous Model of New Bidder's Entry, Sequence of Bids, and Auctioneer's Strategy, 2006.