Nadia Sinigaglia
Professeure
Nadia Sinigaglia holds a PhD in Management Sciences from the Catholic University of Mons (FUCaM). During her PhD (October 1994 - October 1997), she has been a visiting PhD student and researcher at the Center for Retailing Education and Research (University of Florida, Marketing Department, Gainesville, USA).
After eleven years as a FUCaM full-time faculty member (also visiting professor at the Université Saint-Louis (Brussels) and at the Université Robert Schuman (Strasbourg, France)), Nadia Sinigaglia took a full-time position in a Belgian company evolving in the high-tech broadcast sector. She has been active in this company until 2018, more specifically in charge of corporate strategy, strategic marketing and communication. In this period, she was invited professor at FUCaM and Université Saint-Louis.
Nadia Sinigaglia is now Professor of Marketing at the Louvain School of Management, the School of Management of the Catholic University of Louvain (UCLouvain), on the Mons campus.
- Diploma
Year Label Educational Organization 1991 Ingéniorat de gestion (ingéniorat commercial) Facultés Universitaires Catholiques de Mons 1993 Agrégé de l'enseignement secondaire supérieur pour les sciences économiques appliquées Facultés Universitaires Catholiques de Mons 1997 Docteur en sciences de gestion Facultés Universitaires Catholiques de Mons
Nadia Sinigaglia received the "Excellence Teaching Award" 2014 of Louvain School of Management (LSM), with Professors Caroline Ducarroz and Claude Pecheux.
- Courses
Research interests of Prof. Nadia Sinigaglia mainly concern:
- Performance measurement and control in retailing
- Price fairness perceptions (research work in progress in collaboration with Professor Alain Bultez).
2008
Ducarroz, Caroline ; Scarmure, Patrick ; Sinigaglia, Nadia. Typologie de comportements des enchérisseurs en ligne et identification de comportements gagnants : Application aux enchères Air France. In: Reflets et perspectives de la vie Economique, Vol. XLVII, no. 2, p. 53-60 (2008). doi:10.3917/rpve.472.0053.
2004
Ducarroz, Caroline ; Sinigaglia, Nadia ; Scarmure, Patrick. Tintin au pays des enchères : information sur la qualité et réputation des vendeurs. 20ème Congrès International de l'Association Française du Marketing (AFM) (Saint-Malo, France).
2003
Ducarroz, Caroline ; Sinigaglia, Nadia ; Scarmure, Patrick. Faire du ciel le plus bel endroit de la terre : Analyse de la performance d'enchères en ligne de billets d'avion. 19ème Congrès International de l'Association Française du Marketing (Tunis, Tunisie).
2003
Derbaix, Maud ; Zidda, Pietro ; Sinigaglia, Nadia. Le consentement à payer: Etude de ses déterminants dans le domaine des soins de santé à domicile. 19ème Congrès International de l'Association Française du Marketing (Tunis, Tunisie).
2003
Guerra, Fabienne ; Hubrecht, Aude ; Sinigaglia, Nadia. Modélisation des liens entre indicateurs financiers et non financiers de performance. 16ème conférence du Vlaams Centrum voor Kwaliteitszorg (Anvers).
2003
Sinigaglia, Nadia ; Zidda, Pietro. On a probabilistic approach to the problem of consumers' willingness-to-pay estimation. 32nd European Marketing Academy Conference (Glasgow, United Kingdom).
2002
Zidda, Pietro ; Derbaix, Maud ; Sinigaglia, Nadia. Estimating customers' willingness-to-pay by means of a probabilistic elicitation method. Marketing Science Conference (Edmonton (University of Alberta), Canada).
1999
Sinigaglia, Nadia ; Bultez, Alain. Benchmarking et Distribution. XVème Congrès de l'Association Française du Marketing (AFM) (Strasbourg, France).
1997
Sinigaglia, Nadia. Measuring Retail Units Efficiency: a technical approach.