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- Gordy Pleyers
Gordy Pleyers
Professeur
- Les cours
Nom ID Marketing Research LLSMS2000 Neuromarketing, virtual reality and experimental approach LLSMS2005 On-line and Off-line Communication Strategies LLSMS2006 Marketing Studies LLSMS2024 Consulting Project LLSMS2901 Séminaire de méthodes de recherche en gestion MGEHD2144 Séminaire d'accompagnement au mémoire MGEHD2227
2021
Pleyers, Gordy ; Vermeulen, Nicolas. Consumption Coping with Aging: Individual Factors underlying the Use of Anti-aging Products. In: Journal of Consumer Behaviour, Vol. 20, no. 4, p. 980–995 (2021).
2021
Pleyers, Gordy ; Vermeulen, Nicolas. How does interactivity of online media hamper ad effectiveness. In: International Journal of Marketing Research, Vol. 63, no. 3, p. 335–352 (2021). doi:10.1177/1470785319867640.
2020
Pleyers, Gordy ; Poncin, Ingrid. Non-immersive virtual reality technologies in real estate: How customer experience drives attitudes toward properties and the service provider. In: Journal of Retailing and Consumer Services, Vol. 57, p. 102175 (2020). doi:10.1016/j.jretconser.2020.102175.
2019
Vermeulen, Nicolas ; Pleyers, Gordy ; Mermillod, Martial ; Corneille, Olivier ; Schaefer, Alexandre. Desperately seeking friends: How expectation of punishment modulates attention to angry and happy faces. In: Visual Cognition, Vol. 27, no.5-8, p. 649-656 (2019). doi:10.1080/13506285.2019.1676351.
2019
Pleyers, Gordy. Shape congruence in product design: Impacts on automatically activated attitudes Gordy Pleyers. In: Journal of Retailing and Consumer Services : forging the link between research and practice, (2019). doi:10.1016/j.jretconser.2019.101935.
2014
Vermeulen, Nicolas ; Corneille, Olivier ; Bayot, Marie ; Pleyers, Gordy ; Niedenthal, Paula M.. Emotion-specific load disrupts concomitant affective processing. In: The Quarterly Journal of Experimental Psychology, Vol. 67, no. 9, p. 1655-1660 (2014). doi:10.1080/17470218.2014.905610.
2014
Bayot, Marie ; Pleyers, Gordy ; Sauter, Disa A. ; Lefèvre, Nathalie ; Kotsou, Ilios ; Vermeulen, Nicolas. Joint effect of alexithymia and mood on the categorization of nonverbal emotional vocalizations. In: Psychiatry Research, Vol. 216, no. 2, p. 242-247 (2014). doi:10.1016/j.psychres.2013.12.007.
2013
Vermeulen, Nicolas ; Chang, Betty ; Mermillod, Martial ; Pleyers, Gordy ; Corneille, Olivier. Memory for words representing modal concepts : resource sharing with same-modality percepts is spontaneously required. In: Experimental Psychology, Vol. 60, no.4, p. 293-301 (2013). doi:10.1027/1618-3169/a000199.
2013
Vermeulen, Nicolas ; Pleyers, Gordy ; Mermillod, Martial. Second-person social neuroscience : connections to past and future theories, methods, and findings. In: Behavioral and Brain Sciences : an international journal of current research and theory with open peer commentary, Vol. 36, no.4, p. 440-441 (2013). doi:10.1017/S0140525X12002075.
2013
Vermeulen, Nicolas ; Chang, Betty ; Corneille, Olivier ; Pleyers, Gordy ; Mermillod, Martial. Verifying properties of concepts spontaneously requires sharing resources with same-modality percept. In: Cognitive Processing : international quarterly of cognitive science, Vol. 14, no. 1, p. 81-87 (2013). doi:10.1007/s10339-012-0533-1.
2009
Corneille, Olivier ; Yzerbyt, Vincent ; Pleyers, Gordy ; Mussweiler, Thomas. Beyond awareness and resources: Evaluative conditioning may be sensitive to processing goals. In: Journal of Experimental Social Psychology, Vol. 45, no. 1, p. 279-282 (2009). doi:10.1016/j.jesp.2008.08.020.
2009
Pleyers, Gordy ; Corneille, Olivier ; Yzerbyt, Vincent ; Luminet, Olivier. Evaluative conditioning may incur attentional costs. In: Journal of Experimental Psychology: Animal Behavior Processes, Vol. 35, no. 2, p. 279-85 (2009). doi:10.1037/a0013429.
2007
Pleyers, Gordy ; Corneille, Olivier ; Luminet, Olivier ; Yzerbyt, Vincent. Aware and (dis)liking: item-based analyses reveal that valence acquisition via evaluative conditioning emerges only when there is contingency awareness. In: Journal of Experimental Psychology: Learning, Memory, and Cognition, Vol. 33, no. 1, p. 130-144 (2007). doi:10.1037/0278-7393.33.1.130.
2005
Corneille, Olivier ; Monin, B ; Pleyers, Gordy. Is positivity a cue or a response option? Warm glow vs evaluative matching in the familiarity for attractive and not-so-attractive faces. In: Journal of Experimental Social Psychology, Vol. 41, no. 4, p. 431-437 (2005). doi:10.1016/j.jesp.2004.08.004.
2019
Pleyers, Gordy ; Poncin, Ingrid. Virtual reality really effective for online real estate agencies ?. 26th Retailing Advances Research Consumer Services (RARCS) Conference (Tallinn, Estonia , du 08/07/2019 au 10/07/2019).
2012
Pecheux, Claude ; Pleyers, Gordy. Are visual elements on products efficient to tell about the "healthy" dimension of aliments ? Two experiments to test their impact on children's taste anticipation and evaluation. 41rst European Marketing Academy Conference (Lisbonne, du 22/05/2012au 25/05/2012).