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- Ingrid Poncin
Ingrid Poncin
Professeure ordinaire
Ingrid PONCIN est professeur à l’Université Catholique de Louvain et titulaire de la Chaire IPM-Digital Marketing. Elle a obtenu son doctorat aux Facultés universitaires catholiques de Mons (FUCAM) (Prix Fondation Emile Cornez) et son HDR à l’Université de Lille 2. Ses travaux de recherches sont centrés sur l’importance et la mesure de l’affectif et de l’expérience en marketing ainsi que le comportement du consommateur face aux technologies. Dans ce cadre, des thématiques telles que la gamification, l’engagement, le customer empowement, la présence, le partage social ou encore la personnalisation sont au centre de ses préoccupations. Ses travaux ont été publiés dans Journal of Interactive Marketing, International Journal of Electronic commerce, Technological Forecasting & Social Change, Journal of Business Research, Information & Management, Journal of Advertising, Advances in Consumer Research, Recherche et Applications en Marketing, Management & Avenir, Journal of Retailing and Consumer Services…
- Diplômes
Année Label Institution 2003 Doctorat en sciences de gestion Facultés Universitaires Catholiques de Mons
- Les cours
Consumer Behavior
Digital Marketing
Affect in Marketing
Gamification
2024
Sellier, Quentin ; Sluÿters, Arthur ; Vanderdonckt, Jean ; Poncin, Ingrid. Evaluating gesture user interfaces: Quantitative measures, qualitative scales, and method. In: International Journal of Human-Computer Studies, Vol. 186, no.1, p. 1-24 (2024). doi:10.1016/j.ijhcs.2024.103242.
2023
Leclercq, Thomas ; Poncin, Ingrid. Breaking down the crowd of backers: profiling cooperative strategies on a reward-based crowdfunding platform. In: Journal of Marketing Management, , p. 1-25 (2023). doi:10.1080/0267257x.2023.2203710.
2023
Charry, Karine ; Poncin, Ingrid ; kullak avreliane ; Hollebeek, Linda. Gamification's role in fostering user engagement with healthy food-based digital content. In: Psychology & Marketing, (2023). doi:10.1002/mar.21892 (Accepté/Sous presse).
2023
Betti, Nathanaël ; DeSimone, Steven ; Gray, Joy ; Poncin, Ingrid. The impacts of the use of data analytics and the performance of consulting activities on perceived internal audit quality. In: Journal of Accounting & Organizational Change, (2023). doi:10.1108/jaoc-08-2022-0125.
2022
Poncin, Ingrid ; Hammedi, Wafa ; Lancelot-Miltgen, Caroline. Advocacy for expanding research on technologies, experiences, services, and beyond!. In: Recherche et Applications en Marketing (English Edition), Vol. 37, no.3, p. 2-12 (2022). doi:10.1177/20515707221136986.
2022
Lambillotte, Laetitia ; Poncin, Ingrid. Customers facing companies’ content personalisation attempts: paradoxical tensions, strategies and managerial insights. In: Journal of Marketing Management, , p. 1-31 (2022). doi:10.1080/0267257x.2022.2105384.
2022
Lambillotte, Laetitia ; Magrofuoco, Nathan ; Poncin, Ingrid ; Vanderdonckt, Jean. Enhancing playful customer experience with personalization. In: Journal of Retailing and Consumer Services, Vol. 68, p. 103017 (2022). doi:10.1016/j.jretconser.2022.103017.
2022
Poncin, Ingrid ; Hammedi, W. ; Lancelot-Miltgen, C.. Technologies, expériences, services et au-delà ! Plaidoyer pour développer la recherche sur les technologies, les expériences et les services. In: Recherche et Applications en Marketing, Vol. 37, no.4, p. 1-12 (2022). doi:10.1177/07673701221128142.
2022
Lambillotte, Laetitia ; Bart, Yakov ; Poncin, Ingrid. When Does Information Transparency Reduce Downside of Personalization? Role of Need for Cognition and Perceived Control. In: Journal of Interactive Marketing, Vol. 57, no.3, p. 393-420 (2022). doi:10.1177/10949968221095557.
2021
Fall, Ndeye Astou Manel ; Diop-Sall, Fatou ; Poncin, Ingrid. Drivers of the experience value of mobile money transfer service: Senegaleseuser perspectives. In: Journal of Services Marketing, Vol. 35, no.7, p. 901-917 (2021). doi:10.1108/jsm-07-2020-0282.
2021
Betti, Nathanaël ; Sarens, Gerrit ; Poncin, Ingrid. Effects of digitalisation of organisations on internal audit activities and practices. In: Managerial Auditing Journal, Vol. 36, no.6, p. 872-888 (2021). doi:10.1108/maj-08-2020-2792.
2021
Hammedi, Wafa ; Leclercq, Thomas ; Poncin, Ingrid ; Alkire, Linda. Uncovering the dark side of gamification at work: Impacts on engagement and well-being. In: Journal of Business Research, Vol. 122, p. 256-269 (2021). doi:10.1016/j.jbusres.2020.08.032 (Accepté/Sous presse).
2020
Cambier, Fanny ; Poncin, Ingrid. Inferring Brand Integrity from Marketing Communications:The Effects of Brand Transparency Signals in a Consumer Empowerment Context. In: Journal of Business Research, Vol. 109, no.2020, p. 260-270 (2020). doi:10.1016/j.jbusres.2019.11.060.
2020
Lajante, Mathieu ; Droulers, Olivier ; Derbaix, Christian ; Poncin, Ingrid. Looking at aesthetic emotions in advertising research through a psychophysiological perspective. In: Frontiers in Psychology, Vol. 11 (2020). doi:10.3389/fpsyg.2020.553100 (Accepté/Sous presse).
2020
Pleyers, Gordy ; Poncin, Ingrid. Non-immersive virtual reality technologies in real estate: How customer experience drives attitudes toward properties and the service provider. In: Journal of Retailing and Consumer Services, Vol. 57, p. 102175 (2020). doi:10.1016/j.jretconser.2020.102175.
2020
Leclercq, Thomas ; Poncin, Ingrid ; Hammedi, Wafa. Opening the black box of gameful experiences: Implications for gamification process design. In: Journal of Retailing and Consumer Services, Vol. 52 (2020). doi:10.1016/j.jretconser.2019.07.007 (Accepté/Sous presse).
2020
Leclercq, Thomas ; Poncin, Ingrid ; Hammedi, Wafa ; Kullak, Avreliane ; Hollebeek, Linda D.. When gamification backfires: the impact of perceived justice on online community contributions. In: Journal of Marketing Management, Vol. 36, no.5-6, p. 550-577 (2020). doi:10.1080/0267257x.2020.1736604.
2019
Garnier, Marion ; Poncin, Ingrid. Do enriched digital catalogues offer compelling experiences, beyond websites? A comparative analysis through the IKEA case. In: Journal of Retailing and Consumer Services, Vol. 47, no.47, p. 361-369 (2019). doi:10.1016/j.jretconser.2018.12.011.
2019
Poncin, Ingrid. Vers un monde robot ?. In: La Libre Belgique, Vol. 3 December (2019).
2018
Poncin, Ingrid. Le RGPD en question -. In: La Libre Belgique, Vol. MAi, no.28, p. 10 (2018).
2018
Leclercq, Thomas ; Wafa, Hammedi ; Poncin, Ingrid. The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities. In: Journal of Interactive Marketing, Vol. 44, p. 82-101 (2018). doi:10.1016/j.intmar.2018.04.004.
2017
Ben Mimoun, Mohammed Slim ; Poncin, Ingrid ; Garnier, Marion. Animated conversational agents and e-consumer productivity: The roles of agents and individual characteristics. In: Information and Management, Vol. 54, p. 545-559 (2017).
2017
Derbaix, Christian ; Poncin, Ingrid ; Derbaix , Maud ; Naglieri, Alice ; Derbaix, Arlene. Fusions et Acquisitions. Réactions des Consommateurs au Redéploiement des Marques. . In: Revue française de gestion, Vol. 32, p. 97-132 (2017).
2017
Derbaix, Christian ; Poncin, Ingrid ; Derbaix, Maud ; Naglieri, Alice ; Derbaix, Arlène. Fusions et acquisitions : Réactions des consommateurs au redéploiement des marques. In: Revue française de gestion, Vol. 7, no.268, p. 97-132 (2017). doi: 10.3166/rfg.2017.00177.
2017
Poncin, Ingrid ; Garnier, Marion ; Ben Mimoun, Mohammed Slim ; Leclercq, Thomas. Smart technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore. In: Technological Forecasting and Social Change, Vol. 124, p. 320-331 (2017). doi:10.1016/j.techfore.2017.01.025.
2017
Leclercq, Thomas ; POncin, Ingrid ; Hammedi, Wafa. The Engagement Process During Value Co-Creation: Gamification in New Product-Development Platforms. In: International Journal of Electronic Commerce, Vol. 21, no. 4, p. 454-488 (2017). doi:10.1080/10864415.2016.1355638.
2016
Leclercq, Thomas ; Hammedi, Wafa ; Poncin, Ingrid. Dix ans de co-création de valeur: une revue intégrative. In: Recherche et Applications en Marketing, Vol. 31, no.2, p. 1 (2016).
2015
Ben Mimoun, Mohammed Slim ; Poncin, Ingrid. A valued agent: How ECAs affect website customers' satisfaction and behaviors. In: Journal of Retailing and Consumer Services : forging the link between research and practice, Vol. 26, no.4, p. 70-82 (2015). doi:10.1016/j.jretconser.2015.05.008.
2014
Pecheux, Claude ; Poncin, Ingrid. Marques et émissions TV : danger ?. In: La Libre Entreprise, , p. 9 (31/05/2014).
2014
Poncin, Ingrid ; Ben Mimoun, Mohammed Slim. The impact of "e-atmospherics" on physical stores. In: Journal of Retailing and Consumer Services, Vol. 21, no. 5, p. 851–859 (2014). doi:10.1016/j.jretconser.2014.02.013 (Accepté/Sous presse).
2013
Audrain-Pontevia, A.-F. ; N'Goala, G. ; Poncin, Ingrid. A good deal online: The Impacts of acquisition and transaction value on E-satisfaction and E-loyalty. In: Journal of Retailing and Consumer Services, Vol. 20, no.5, p. 445-452 (2013). doi:10.1016/j.jretconser.2013.04.002.
2013
Poncin, Ingrid ; Garnier, Marion. Identification to the Avatar in a Commercial 3D Virtual World : A Dynamic Perspective. In: European Advances in Consumer Research, Vol. 10, p. 71-81 (2013).
2013
Garnier, Marion ; Poncin, Ingrid. L'avatar en marketing: synthèse, cadre intégrateur et perspectives. In: Recherche et Applications en Marketing (RAM), Vol. 28, no. 1, p. 92-123 (2013). doi:10.1177/0767370112472787.
2013
Garnier,Marion ; Poncin, Ingrid. The avatar in marketing: Synthesis, integrative framework and perspectives. In: Recherche et Applications en Marketing, Vol. 28, no.1, p. 85–115 (2013). doi:10.1177/2051570713478335.
2012
Poncin, Ingrid ; Garnier, Marion. Avatar Identification on a 3D Commercial Website: Gender Issues. In: Journal of Virtual Worlds Research, Vol. 5, no.3, p. online (2012).
2012
Ben Mimoun, M.S. ; Poncin, Ingrid ; Garnier, M.. Case study: Embodied virtual agents: An analysis on reasons for failure. In: Journal of Retailing and Consumer Services, Vol. 19, no.6, p. 605-612 (2012). doi:10.1016/j.jretconser.2012.07.006.
2012
Poncin, Ingrid ; Garnier, M.. Immersion in a new commercial virtual environment: The role of the avatar in the appropriation process. In: Advances in Consumer Research, Vol. 40, no.1, p. 475-481 (2012).
2012
Derbaix, Christian ; Poncin, Ingrid ; Droulers, Olivier ; Roullet, Bernard. Measuring affective reactions induced by social campaigns : complementary and convergence of Iconic and verbal Measures. In: Recherche et Applications en Marketing, Vol. 27, no. 2, p. 71-90 (2012). doi:10.1177/205157071202700204.
2012
Derbaix, Christian ; Poncin, Ingrid ; Droulers, Olivier ; Roullet, Bernard. Mesures des réactions affectives induites par des campagnes pour des causes sociales : complémentarité et convergence de mesures iconiques et verbales. In: Recherche et Applications en Marketing, Vol. 27, no. 2, p. 71-90 (2012).
2012
Poncin, Ingrid. Peut-on renforcer le lien affectif à une enseigne par l'ajout d'un canal supplémentaire ?. In: Marketing Grandes Ecoles, Vol. Avril, no.4, p. 6-9 (2012).
2011
Poncin, Ingrid ; Ben Mimoun, Mohammed Slim. Coexistence et complémentarité entre vendeur virtuel ubiquitaire et vendeurs réels. In: Gestion 2000 : management & prospective, Vol. 28, no.5, p. 31-46 (2011). doi:10.3917/g2000.285.0031.
2010
Poncin, Ingrid. L’expérience sur un site de vente 3D. Le vrai, le faux et le virtuel : à la croisée des chemins. In: Management & Avenir, Vol. 2, no.32, p. 173-191 (2010). doi:10.3917/mav.032.0173.
2010
Garnier, Marion ; Poncin, Ingrid. To be or not to be? Virtual experience and immersion on a 3D commercial web site. In: Advances in Consumer Research, Vol. 37, no. 1, p. 406-412 (2010).
2009
Poncin, Ingrid ; Derbaix, Christian. Commercial as context for other commercials : Threat or Opportunity ?. In: Journal of Advertising, Vol. 38, no. 3, p. 33-49 (Octobre 2009). doi:10.2753/JOA0091-3367380303.
2009
Poncin, Ingrid ; Garnier, Marion. Le site commercial en 3D : créateur de valeur pour le consommateur et pour l’entreprise. In: L’officiel de la Vente à Distance, no. hors série, p. 14-16 (2009).
2008
Poncin, Ingrid. Le comportement multicanal du consommateur est-il une simple évolution ou constitue-t-il une véritable révolution?. In: Reflets et Perspectives de la Vie Economique, Vol. 47, no.2, p. 43-51 (2008). doi:10.3917/rpve.472.0043.
2008
Krémer, F. ; Viot, C. ; Le Roux, A. ; Poncin, Ingrid. Les consommateurs face à la contrefaçon: Une comparaison entre Belges et Français. In: Reflets et Perspectives de la Vie Economique, Vol. 47, no.2, p. 61-70 (2008). doi:10.3917/rpve.472.0061.
2007
Poncin, Ingrid. Le placement de produits: un nouvel outil de persuasion de l’enfant consommateur. In: Revue française du marketing, Vol. 214, no.4/5, p. 43-58 (2007).
2006
Poncin, Ingrid ; Pieters, R. ; Ambaye, M.. Cross-advertisement affectivity: The influence of similarity between commercials and processing modes of consumers on advertising processing. In: Journal of Business Research, Vol. 59, no.6, p. 745-754 (2006). doi:10.1016/j.jbusres.2006.01.012.
2005
Derbaix, Christian ; Poncin, Ingrid. La mesure des réactions affectives en marketing: évaluation des principaux outils.. In: Recherche et Applications en Marketing, Vol. 20 (2005).
2005
Pecheux, Claude ; Poncin, Ingrid ; Derbaix, Christian. The control of commercials targeting children: an experiment to investigate context effects. In: European Advances in Consumer Research, Vol. 7 (2005).
2014
Poncin, Ingrid ; Herrmann, Jean-Luc. Les réactions affectives du consommateur: ces raisons du cœur que la raison ignore, Presses Universitaires de Louvain: Louvain-la Neuve, 2014. 978-2-87558-347-5. 220 p (Accepté/Sous presse).
2022
Kullak, Avreliane ; Charry, Karine ; Poncin, Ingrid. Efficacité des applications « santé »… tout est question d’équilibre. In: Karine Gallopel-Morvan, Dominique Crié, Marketing Social et Nudges (Ad Salutem), Editions EMS, 2022, p. 408. 978-2-37687-548-2.
2022
Lambillotte, Laetitia ; Bart, Y. ; Poncin, Ingrid. Personalized Online Customer Experience: The Effect of Information Transparency: An Abstract. In: F. Pantoja, S. Wu (eds), From micro to macro: dealing with uncertainties in the global marketplace, 2022, p. 327-328. 978-3-030-89883-0. doi:10.1007/978-3-030-89883-0_84.
2021
Ducarroz, Caroline ; Poncin, Ingrid. Les analyses de variance univariée (ANOVA) et multivariée (MANOVA), collab. Jolibert, Alain. In: Coordonné par Eva Delacroix, Alain Jolibert, Elisa Monnot et Philippe Jourdan, Marketing Research, DUNOD: France, 2021. 9782100792993.
2020
Djelassi, S. ; Cambier, F. ; Poncin, Ingrid. Consumers’ Non-Participation in Creative Crowdsourcing: Exploration Through the Lenses of Meaning of Work: An Abstract. In: S. Wu, F. Pantoja, N. Krey (eds), Marketing opportunities and challenges in a changing global marketplace, springer Nature, 2020, p. 321-322. 978-3-030-39165-2. doi:10.1007/978-3-030-39165-2_129.
2020
van de Sanden, Stephanie ; Willems, Kim ; Poncin, Ingrid ; Brengman, Malaika. Digital Signage in the Store Atmosphere: Balancing Gains and Pains. In: Eleonora Pantano, Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation, Emerald, 2020, p. 53-69. 9781838676643. doi:10.1108/978-1-83867-663-620201010 (Accepté/Sous presse).
2019
Hammedi, Wafa ; Leclercq, Thomas ; Poncin, Ingrid. Customer Engagement: The Role of Gamification. In: Linda D. Hollebeek, David E. Sprott, Handbook of Research on Customer Engagement (Research Handbooks in Business and Management), Edward Elgar Publishing , 2019. 978-1788114882 (Soumis).
2015
Poncin, Ingrid ; GARNIER, Marion ; MAILLE, Virginie. A Merchant Virtual Universe as an innovative retail setting: a dynamic perspective on the immersion process. In: PANTANO E., Successful Technological Integration for Competitive Advantage in Retail Settings, IGI Global, 2015. doi:10.4018/978-1-4666-8297-9.ch003 (Accepté/Sous presse).
2015
Poncin, Ingrid ; Garnier, Marion. C’est moi, ici et là. Une étude comparative de l’identification à l’avatar dans différents contextes chez les Digital Natives. In: Stenger T., Digital Natives, 2015 (Accepté/Sous presse).
2013
Poncin, Ingrid ; Ben Mimoun, Mohammed Slim ; Garnier, Marion. Improving consumer performance and perceived service quality in a new type of commercial environment in 3D, thanks to embodied virtual sales agents. In: El-Gohary, Hatem and Eid Riyad, E-Marketing in Developed and Developing Countries: Emerging Practices, 2013, 13 p.. 9781466639546. doi:10.4018/978-1-4666-3954-6.ch014.
2009
Poncin, Ingrid ; Sempels, Christophe. Elargir le marché de la consommation responsable. In: Sempels C. et M. Vandercammen, Oser le marketing durable, Pearson, 2009. 2744073571.
2024
Juquelier, Antoine ; Hazée, Simon ; Poncin, Ingrid. Automated social presence in service encounters led by service robots: a configurational meta-analytical approach. SERVSIG (Bordeaux, France, du 05/06/2024 au 08/06/2024).
2024
Poncin, Ingrid ; Charry, Karine ; Kullak, Avreliane. The dark side of online communities of fitness app users: effects of social comparison and tie-strength. Global Marketing Conference (Bel Ombre, Mauritius, du 26/06/2024 au 28/06/2024).
2023
Juquelier, Antoine ; Poncin, Ingrid ; Hazée, Simon. Customer experience in interaction with artificial intelligence: the role of artificial empathy. Frontiers in Service Conference (Maastricht, The Netherlands, du 15/06/2023 au 18/06/2023).
2023
Sellier, Quentin ; Racat, Margot ; Poncin, Ingrid. Understanding the Role of Sensory-Enabling Technologies in the Reinforcement of Consumers’ Natural Experience: An Abstract. Academy of Marketing Science World Marketing Congress (AMSWMC) (Canterbury, United Kingdom, du 11/07/2023 au 14/07/2023).
2023
Sellier, Quentin ; Poncin, Ingrid ; Vanderdonckt, Jean. Using Gestural Interaction Technology to Improve the Consumer Experience: An Abstract. 2022 AMS Annual Conference (Monterey, du 25/05/2022 au 27/05/2022). In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs : Developments in Marketing Science (AMSAC: Academy of Marketing Science Annual Conference), Springer: Berlin, 2023. 9783031246869, p. 305-306. doi:10.1007/978-3-031-24687-6_123.
2023
Sellier, Quentin ; Poncin, Ingrid ; Vanderdonckt, Jean. Using gestural interaction technologies to provide a richer and more immersive consumer experience: triangulation of self-reported scales and electroencephalographic data. European Marketing Academy Annual Conference (EMAC) (Odense, Denmark, du 23/05/2023 au 26/05/2023).
2022
Sellier, Quentin ; Poncin, Ingrid ; Vanderdonckt, Jean. Exploration of the Impact of 3D Gestural Interaction on the Customer Experience. 28th International Conference on Recent Advances in Retailing and Consumer Science (Baveno, Italy, du 23/07/2022 au 26/07/2022).
2022
Cambier, Fanny ; Poncin, Ingrid. How does choice improve the responses of consumers interacting with robots at service desk. Belgian Service Research Day (Mons, 22/04/2022).
2022
Juquelier, Antoine ; Hazée, Simon ; Poncin, Ingrid. The dark side of artificial intelligence: a consumer experiential perspective. 8e Journée de Recherche en Marketing du Grand Est (JRMGE) (Nancy, 25/03/2022).
2022
Sellier, Quentin ; Poncin, Ingrid ; Vanderdonckt, Jean. Using Gestural Interaction Technology to Improve the Consumer Experience: An Abstract. 2022 Academy of Marketing Science Annual Conference (AMS) (Monterey, USA, du 25/05/2022 au 27/05/2022).
2021
Cambier, Fanny ; Poncin, Ingrid. Erreur d'un robot de service : comment le choix peut améliorer la satisfaction et les intentions de rachat. 37ème Congrès International de l'Association Française du Marketing (online, du 19/05/2021 au 21/05/2021).
2021
Lambillotte, Laetitia ; Magrofuoco, Nathan ; Poncin, Ingrid ; Vanderdonckt, Jean. Influence de la personnalisation sur la playfulness. 37ème Congrès International de l'Association Française du Marketing (online, du 19/05/2021 au 21/05/2021).
2021
Kullak, Avreliane ; Charry, Karine ; Poncin, Ingrid. Online community of users -Study of social comparison and tie-strength to support users of a fitness app.. 50th EMAC conference (Madrid, du 25/05/2021 au 28/05/2021).
2021
Kullak, Avreliane ; Charry, Karine ; Poncin, Ingrid. Online community of users – Is it really the social support expected for a fitness app?. 37ème Congrès International de l'Association Française du Marketing (online, du 19/05/2021 au 21/05/2021).
2021
Poncin, Ingrid ; Charry, Karine ; Robinot, E.. Quels rôles les actes prosociaux peuvent-ils avoir sur l'engagement durable des individus ? L'influence de l'engagement communautaire.. 37ème Congrès International de l'Association Française du Marketing (online, du 19/05/2021 au 21/05/2021).
2021
Kullak, Avreliane ; Charry, Karine ; Poncin, Ingrid. Une communauté en ligne d’utilisateurs, une bonne ou une mauvaise idée ? Impact de la comparaison sociale et de la force des liens sur l’efficacité des applications mobiles fitness. . 7ème Journée de Recherche en Marketing du Grand Est (Reims).
2021
Sellier, Quentin ; Poncin, Ingrid ; Vanderdonckt, Jean. User, Customer and Consumer Experience: Highlighting the Heterogeneity in the Literature. 16th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications - Volume 2: HUCAPP (Vienna, Austria, du 08/02/2021 au 10/02/2021). In: Proceedings of the 16th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications - Volume 2 HUCAPP, SciTePress: Sétubal, 2021. 978-989-758-488-6, 229-236. doi:10.5220/0010316202290236.
2020
Kullak, Avreliane ; Charry, Karine ; Poncin, Ingrid. I challenge you to improve your food consumption: the role of gamification and social support to further engage with mobile apps. "AMS Annual Conference" (Coral Glabes, Miami).
2020
Herrmann, Jean-Luc ; Kacha, Mathieu ; Derbaix, Christian ; Poncin, Ingrid. J’ai déjà vu cette pub ! Effets de l’exposition à deux communications digitales. 19ème Colloque sur le Marketing Digital (Paris, France, du 03/09/2020 au 04/09/2020).
2020
Lambillotte, Laetitia ; Bart, Yakov ; Poncin, Ingrid. Personalized online customer experience: The effect of information transparency. 2020 AMS Annual Conference (Miami).
2020
Garnier, Marion ; Poncin, Ingrid. Smart retailing : étiquettes électroniques connectées, crédibilité, atmosphère et valeur du shopping. 23ème Colloque Etienne Thil (online, du 15/10/2020 au 16/10/2020).
2020
Nuotatore, Elodie ; Charry, Karine ; Poncin, Ingrid. Vers un engagement prosocial durable : de la communauté de fait à la communauté de cause. 6ème Journée du Marketing du Grand Est (Dijon, France, 13/03/2020).
2020
Lambillotte, Laetitia ; Bart, Yakov ; Poncin, Ingrid. Web personalization : Mastering transparency messages?. 36ème congrès international de l'AFM (Biarritz).
2019
Cambier, Fanny ; Poncin, Ingrid. Co-creators endorsing their winning product idea in ads: dealing with brand audiences’ skepticism. Academy of Marketing Science (AMS) Annual Conference (Vancouver, Canada, du 29/05/2019 au 31/05/2019).
2019
Djelassi, S. ; Cambier, Fanny ; Poncin, Ingrid. Consumers’ Non-Participation in Creative Crowdsourcing: Exploration through the Lenses of Meaning of Work. Academy of Marketing Science (AMS) Annual Conference (Vancouver, Canada, du 29/05/2019 au 31/05/2019).
2019
Poncin, Ingrid ; Bettaieb, G. ; Fosse-Gomez, M. H. ; Garnier, M.. De l’immersion à la présence dans un nouvel environnement commercial en ligne : importance des facteurs clés d’accès à l’expérience. 35ème Congrès de l'Association Française du Marketing (AFM) (Le Havre, France, du 15/05/2019 au 17/05/2019).
2019
Poncin, Ingrid ; Bettaieb, G. ; Fosse-Gomez, M. H. ; Garnier, M. . Immersion and presence in a new 3D shopping environment. 26th Retailing Advances Research Consumer Services (RARCS) Conference (Tallinn, Estonia , du 08/07/2019 au 10/07/2019).
2019
Lambillotte, Laetitia ; Magrofuoco, Nathan ; Poncin, Ingrid ; Vanderdonckt, Jean. Influence de la personnalisation web sur l’expérience du consommateur. 18ème journée du marketing digital (Paris, 06/09/2019).
2019
Lambillotte, Laetitia ; Yakov, B. ; Poncin, Ingrid. Personalization-Privacy Paradox: The Effect of Information Transparency on Online Customer Experience. Thought Leaders' Conference on Privacy in the Retail Environment (Florence, Italy, du 06/06/2019 au 08/06/2019).
2019
Leclercq, Thomas ; Poncin, Ingrid. The Rise of Gamification in Crowdfunding: Cooperative strategies in a reward-based crowdfunding. 26th Retailing Advances Research Consumer Services (RARCS) Conference (Tallinn, Estonia , du 08/07/2019 au 10/07/2019).
2019
Lambillotte, Laetitia ; Magrofuoco, Nathan ; Poncin, Ingrid ; Vanderdonckt, Jean. Understanding customer experience on personalized websites. 2019 AMS World Marketing Congress (Edinburgh, du 09/07/2019 au 12/07/2019).
2019
Pleyers, Gordy ; Poncin, Ingrid. Virtual reality really effective for online real estate agencies ?. 26th Retailing Advances Research Consumer Services (RARCS) Conference (Tallinn, Estonia , du 08/07/2019 au 10/07/2019).
2018
Cambier, Fanny ; Poncin, Ingrid. A Signalling Approach to Enhance the Advertising Effectiveness of Customer-Ideated New Products. 2018 AMS Annual Conference (New Orleans, du 23/05/2018 au 25/05/2018).
2018
Poncin, Ingrid ; Garnier, Marion. Enriched digital catalogues: a multi-studies approach. Academy of Marketing Science (New Orleans, du 21/05/2019 au 24/05/2019).
2018
Hammedi, Wafa ; Leclercq, Thomas ; Poncin, Ingrid. Gamified Work and the effect on Front Line Employees Experience. SERVSIG CONFERENCE (PARIS, du 14/06/2019 au 16/06/2019).
2018
Cambier, Fanny ; Poncin, Ingrid. Proclaiming brand transparency: an effective strategy for advertising customer-ideated new products. 2018 AFM International Congress (Strasbourg, du 16/05/2018 au 18/08/2018).
2018
Lambillotte, Laetitia ; Poncin, Ingrid. Website personalization experience: value creation or value destruction?. 2018 AMS World Marketing Congress (Porto, du 27/06/2018 au 29/06/2018).
2018
Leclercq, Thomas ; Poncin, Ingrid ; Hammedi, Wafa ; Kullak, Avreliane. When Gamification backfires in online communities. World AMS Conference (Porto, 27/06/2018).
2018
Lambillotte, Laetitia ; Poncin, Ingrid. When web personalization experience creates and destroys value. 4ème Journée de Recherche en Marketing du Grand Est (Mons, 23/03/2018).
2017
Cambier, Fanny ; Poncin, Ingrid. Advertising co-created innovation: a risky strategy for well-known brands in the service industry?. EIRASS Conference 2017 (Vancouver, Canada, du 26/06/2017 au 29/06/2017).
2017
Cambier, Fanny ; Poncin, Ingrid. Don, contre-don et sanction - Explications des réactions des non-participants envers les marques pratiquant la co-création. Journée de Recherche en Marketing du Grand Est (Metz, du 31/03/2017 au 31/03/2017).
2017
Cambier, Fanny ; Poncin, Ingrid. Don, contre-don et sanction - Un système triadique expliquant les attentes des non-participants envers les marques pratiquant la co-création.. 33ème congrès international AFM, work-in-progress session (Tours, du 16/05/2017 au 19/05/2017).
2017
Leclercq, Thomas ; Poncin, Ingrid. Exploration of contributors’ profiles on a crowdfunding platform. EIRASS conference (Vancouver, Canada, du 26/06/2017 au 29/06/2018).
2017
Cambier, Fanny ; Poncin, Ingrid. Fostering the observing brand audience’s willingness-to-engage through the communication of co-creational efforts. EMAC 46th Conference (Groningen, du 23/05/2017 au 26/05/2017).
2017
Leclercq, Thomas ; Poncin, Ingrid. Gamification and Online Communities. 16ème journée du Marketing Digital (Paris, France, 10/06/2017).
2017
Leclercq, Thomas ; Hammedi, Wafa ; Poncin, Ingrid. Gamification, a fawless strategy? . Frontiers in Services conference (New York, USA, du 22/06/2017 au 25/06/2017).
2017
Leclercq, Thomas ; Hammedi, Wafa ; Poncin, Ingrid. Gamification, a flawless strategy? . EMAC 2017 (Groningen, The Netherlands, du 23/05/2017 au 26/05/2017).
2017
Leclercq, Thomas ; Hammedi, Wafa ; Poncin, Ingrid. Gamification, a flawless strategy? The effect of losing a contest in a co-creation community. QUIS 15 (Porto, Portugal, du 12/06/2017 au 15/06/2017).
2017
Poncin, Ingrid ; Derbaix, Christian ; Kacha, Mathieu ; Herrmann, Jean-Luc. Incidental Brand Exposure various entertainment highlight videos: tracking viewers visual attention. AMS Annual Conference (San Diego, USA, du 09/03/2017 au 12/03/2017).
2017
Djelassi, Souad ; Decoopman, Isabelle ; Cambier, Fanny ; Poncin, Ingrid. La non-participation au crowdsourcing créatif - A la recherche du sens.. 33ème congrès international AFM (Tours, du 16/05/2017 au 19/05/2017).
2017
Cambier, Fanny ; Poncin, Ingrid. Non-participants And Brands’ Communication Of Co-creational Efforts: A Matter Of Trust.. Association of Consumer Research North America Conference 2017 (San Diego, California (USA), du 26/10/2017 au 29/10/2017).
2017
Djelassi, Souad ; Decoopman, Isabelle ; Poncin, Ingrid ; Cambier, Fanny. To participate in creative crowdsourcing or not? In search of meaning(fullness). 33ème Congrès de l'Association Française du Marketing (Tours, France, du 17/05/2017 au 19/05/2017).
2017
Lambillotte, Laetitia ; Poncin, Ingrid. Website personalization experience and value creation. 16ème Journée du Marketing Digital (Paris, France, 10/06/2017).
2016
Leclercq, Thomas ; Poncin, Ingrid ; Hammedi, Wafa. Exploration of Engagement Mechanics during the Value Co-Creation Process: The Case of Gamification in a New Product Development Platform. Association Française du Marketing (Lyon, du 16/05/2016 au 20/06/2016).
2016
Garnier, Marion ; Poncin, Ingrid. The avatar in marketing: Synthesis, integrative framework and perspectives. EMAC (OSLO, 24/05/2016). In: Recherche et Applications en Marketing, Vol. 28, no.1, p. 85-105 (2013).
2015
Poncin, Ingrid ; Garnier, Marion. Le catalogue en ligne enrichi tient-il ses promesses face à un site Internet classique ? Une comparaison sur l’utilité perçue et l’expérience vécue par le consommateur. 14ème journée de recherche sur le marketing digital (Paris).
2015
Garnier, Marion ; Poncin, Ingrid ; Unal-Deligny, Meltem Lale. Le catalogue enrichi : adoption, valeur et expérience pour le consommateur. 31ème Congrès de l'Association Française du Marketing (Marrakech, du 19/05/2015 au 22/05/2015).
2015
Poncin, Ingrid ; Garnier, Marion ; Ben Mimoun, Mohammed ; Leclercq, Thomas. New technologies and shopping experience: are gamification interfaceseffective? The case of the Smartstore.. EMAC (Leuven, du 26/05/2015 au 29/05/2015). In: Collaboration in research, 2015. 978-90-823-8330-0.
2015
Leclercq, Thomas ; Hammedi, Wafa ; Poncin, Ingrid. Ten Years of Value Cocreation: An Integrative Review. QUIS14 (Shanghai, China, du 18/06/2015 au 21/06/2015). doi:10.1177/2051570716650172.
2014
Poncin, Ingrid ; Ben Mimoun, Mohammed Slim. An augmented toy story: Augmented reality, consumer and the toys industry. EIRASS- European Institute of Retailing and Services Studies (Bucharest, du 07/07/2014 au 10/07/2014). In: 21st Recent Advances in Retailing & Services Science, 2014. 978-90-386-3556-9.
2014
Poncin, Ingrid ; Derbaix, Christian. Psychophysiological measures as a new method to measure advertising effectiveness. EMAC- European Marketing Academy (VALENCE, du 04/06/2014 au 06/06/2014). In: Paradigm schift & Interactions, 2014. 978-84-370-9453-3.
2014
Ben Mimoun, Mohammed Slim ; Poncin, Ingrid. Shopper Marketing and Innovative technologies: empirical évidences and New perspectives. ACIR - WORKSHOP INNOVATION AND RETAILING (LILLE, 09/10/2014).
2013
Poncin, Ingrid ; BETTAIEB, Ghada. Les facteurs d’atmosphère dans un site en 3D : des facteurs classiques à la mobilisation des 5 sens dans l’expérience de shopping en ligne. Conférence Association Française du Marketing (La Rochelle, du 16/05/2013 au 17/05/2013). In: Actes de AFM, 2013.
2012
Poncin, Ingrid ; Garnier, Marion. Humanisation et socialisation sur Internet entre AVI et AVATAR mon cœur balance. AIM (BORDEAUX).
2012
Garnier, Marion ; Poncin, Ingrid. La dynamique d’identification à l’avatar dans un univers commercial en 3D . Conférence Internationale de l'Association Française du Marketing (Brest). In: Actes de la 28ème Conférence de l’Association Française du Marketing (A.F.M.), 2012. 0298470770.
2012
Poncin, Ingrid ; Ben Mimoun, Mohamed Slim. Utilisation des Agent Conversationnels Animés sur les sites Web commerciaux : et si on parlait de valeur. AIM (BORDEAUX).
2004
Poncin, Ingrid ; Derbaix, Christian. Post exposure verbal measurement is not so bad: Convergence and complementarity of three methods of affective reactions' measurement. 33rd EMAC Conference (Murcia, Spain).
2003
Poncin, Ingrid. Effets d'ordre et de séquence au sein d'un écran publicitaire. 19ème Conférence de l'Association Française du Marketing (Tunis).
2002
Poncin, Ingrid ; Pieters, Rik. Effets d'assimilation et de contraste dans les réactions affectives induites pas les annonces télévisées: l'impact de la similarité thématique et du mode de traitement. Conference de l'Association Française du Marketing (Lille).
2002
Poncin, Ingrid. Preference for improving sequences: the case of emotional commercials' pods. 31rst European Marketing Association Conference (Braga, Portugal).
1998
Beuthe, Michel ; Tsamboulas, D. ; Pearman, A. ; Grant-Muller, S. ; Poncin, Ingrid. Prioritising Trans-European Transport Initiatives. World Conference of Transportation Research (Antwerp).
2003
Poncin, Ingrid. Commercials as context for other commercials : Context Effects in Sequences of Affective and Non-Affective ads / Les annonces télévisées comme contexte pour les autres annonces diffusées dans le même écran : effets de contexte dans des séquences d'annonces émotionnelles ou pas., prom. : Derbaix,Christian, 2003-09-18.
2023
Sellier, Quentin ; Sluÿters, Arthur ; Vanderdonckt, Jean ; Poncin, Ingrid. Definition and application of a method for evaluating the gestural interaction experience (LouRIM Working Paper Series; 2023/10), 2023. 35 p.
2023
Sellier, Quentin ; Poncin, Ingrid ; Vande Kerckhove, Corentin ; Vanderdonckt, Jean. Evaluating the experience when interacting with immersive technologies: triangulation of EEG data and self-reported measures (LouRIM Working Paper Series; 2023/01), 2023.
2023
Detry, Diane ; Poncin, Ingrid ; Garnier, Marion. Smart Retail Technologies: the importance of the social dimension, 2023. 16 p.
2022
Sellier, Quentin ; Poncin, Ingrid ; Vanderdonckt, Jean. Creation and Validation of a Model to Understand the Impact of Gestural Interaction Technology on the Customer Experience (LouRIM Working Paper Series; 2022/16), 2022. 15 p.
2021
Kullak, Avreliane ; Charry, Karine ; Poncin, Ingrid. Online community of users – Study of social comparison and tie-strength to support users of a fitness app (Louvain Research Institute in Management and Organizations Working Paper Series; 2021/01), 2021. 10 p.
2021
Sellier, Quentin ; Poncin, Ingrid ; Vanderdonckt, Jean. The Role of Affective Consumer Responses in the Understanding of the Gestural Interaction Experience (Louvain Research Institute in Management and Organizations Working Paper Series; 2021/12), 2021. 16 p.
2020
Betti, Nathanaël ; DeSimone, Steven ; Gray, Joy ; Poncin, Ingrid. Internal audit and the use of data analytics (Louvain Research Institute in Management and Organizations Working Paper Series; 2020/08), 2020. 35 p.
2020
Kullak, Avreliane ; Charry, Karine ; Poncin, Ingrid. The role of gamification and social support to improve food consumption and further engage with mobile apps, 2020.
2020
Sellier, Quentin ; Poncin, Ingrid ; Vanderdonckt, Jean. User, customer and consumer experience: A multidisciplinary systematic literature review (Louvain Research Institute in Management and Organizations Working Paper Series; 2020/10), 2020. 13 p.
2020
Lambillotte, Laetitia ; Poncin, Ingrid ; Bart, Yakov. Web Personalization: Mastering Transparency Messages (Louvain Research Institute in Management and Organizations Working Paper Series; 2020/05), 2020. 15 p.
2019
Cambier, Fanny ; Poncin, Ingrid. Co-creators endorsing their winning product idea in ads: dealing with brand audiences’ skepticism (Louvain Research Institute in Management and Organizations Working Paper Series; 2019/02), 2019. 16 p.
2019
Lambillotte, Laetitia ; Magrofuoco, Nathan ; Poncin, Ingrid ; Vanderdonckt, Jean. Influence of personalization on online customer experience (Louvain Research Institute in Management and Organizations Working Paper Series; 2019/13), 2019. 8 p.
2018
Cambier, Fanny ; Poncin, Ingrid. A signaling approach to enhance the advertising effectiveness of customer-ideated new products (Louvain Research Institute in Management and Organizations Working Paper Series; 2018/01), 2018. 15 p.
2018
Leclercq, Thomas ; Poncin, Ingrid ; Hammedi, Wafa ; Kullak, Avreliane. Effects of Gamification on Customer Engagement in Online Communities (Louvain Research Institute in Management and Organizations Working Paper Series; 2018/10), 2018. 14 p.
2018
Lambillotte, Laetitia ; Poncin, Ingrid. When web personalization creates and destroys value (Louvain Research Institute in Management and Organizations Working Paper Series; 2018/21), 2018. 24 p.
2017
Cambier, Fanny ; Poncin, Ingrid. Gift, Gift Return and Sanction, or how do non-Participants React Towards Empowering Brands’ messages?, 2017.
2017
Leclercq, Thomas ; Poncin, Ingrid ; Hammedi, Wafa. Investigation of users’ profiles on a gamified co-creation platform (Louvain Research Institute in Management and Organizations Working Paper Series; 2017/03), 2017. 30 p.
2016
Cambier, Fanny ; Poncin, Ingrid. Fostering the observing brand audience’ willingness-to-engage through the communication of co-creational efforts. (Louvain School of Management Research Institute Working Paper Series; 2016/24), 2016. 11 p.
2015
Cambier, Fanny ; Poncin, Ingrid. Customer Empowerment Strategies seen by the non-participants: an exploratory research, 2015.
2003
Poncin, Ingrid. Assimilation and contrast effects in affective reactions elicited by commercials: Impact of perceived similarity and ad-processing mode, 2003.
2002
Poncin, Ingrid. Effets d'ordre et de contexte dans la communication publicitaire, 2002.