February 07, 2022
February 11, 2022
10.30 am - 12.30 pm & 1.30 pm - 4.00 pm
Doctoral course in Sustainable Marketing by Prof. John THØGERSEN
Aarhus University, School of Business and Social Sciences
« Sustainable Marketing »
Content:
Theories, phenomena with a sustainable CB perspective that have been considered and research in general that has been conducted in the domain.
Programme :
Lecture 1 |
7 Feb, 10.30 am - 12.30 pm, @Doyen 21, |
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Topic |
Introduction to sustainability marketing |
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Reading assignment |
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Lecture 2 |
7 Feb, 1.30 pm - 4.00 pm, @Doyen 21 |
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Topic |
(Un)sustainable consumer behaviour |
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Reading assignment |
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Research seminar for all faculty/researchers |
9 Feb 2.00-4.00 pm, @Doyen 21 |
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Topic |
Behavioral spillover in the circular economy: The importance of consumer goals |
One-to-One |
8 or 9 Feb am or pm |
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Topic |
PhD’s project |
Lecture 3 |
10 Feb, 10.00 am - 12.00 pm, @Doyen 21 |
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Topic |
The dynamics of consumption - towards a sustainable consumption pattern? |
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Reading assignment |
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Lecture 4 |
10 Feb, 2.00 pm - 4.30 pm, @Doyen 21 |
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Topic |
”Nudging” sustainable consumer choices |
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Reading assignment |
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Lecture 5 |
11 Feb, 10.30 am - 12.30 pm, @Doyen 21 |
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Topic |
Publish or Perish: Finding the right outlet for your work and optimizing its chances of being published |
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Reading assignment |
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Suggested additional readings
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Belz, F.-M., & Peattie, K. (2012). Sustainability Marketing. A Global Perspective (2nd ed). West Sussex: John Wiley & Sons.
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Ottman, J. (2011). The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding: ReadHowYouWant.com, Limited.
Venue:
LLN - Doyen 21
Student can attend online if (and only if) in quarantine. Please email Laura Vecchiato if you're quanrantined and want to follow the course to get the info.
Registrations are closed
To know more about John THØGERSEN, please check his page ►►► In all instance, John has a very large expertise in many domains revolving around
He is also Member of the Editorial Board of Frontiers in Psychology, published by Frontiers; Member of the Editorial Board of Journal of Environmental Psychology, published by Elsevier and Editor of Journal of Consumer Policy, published by Springer. He reviews around 12-15 papers a year for other journals. |