Doctoral course in sustainable marketing

Lecture 1

7 Feb, 10.30 am - 12.30 pm, @Doyen 21, 

Topic

Introduction to sustainability marketing

Reading assignment

• Peattie, K. (2015). Sustainability marketing. In L. A. Reisch & J. Thøgersen (Eds.), Handbook of research on sustainable consumption (pp. 101-117). Edward Elgar.
• Creutzig, F., Roy, J., Lamb, W. F., Azevedo, I. M. L., Bruine de Bruin, W., Dalkmann, H., . . . Weber, E. U. (2018). Towards demand-side solutions for mitigating climate change. Nature Climate Change, 8(4), 268-271.

Lecture 2

7 Feb, 1.30 pm - 4.00 pm, @Doyen 21

Topic

(Un)sustainable consumer behaviour

Reading assignment

• Thøgersen, J. (2014). Unsustainable consumption: Basic causes and implications for policy. European Psychologist, 19, 84-95.
• Thøgersen, J. (2021). Consumer behavior and climate change: consumers need considerable assistance. Current Opinion in Behavioral Sciences, 42, 9-14.

Research seminar for all faculty/researchers

9 Feb 2.00-4.00 pm, @Doyen 21

Topic

Behavioral spillover in the circular economy: The importance of consumer goals

One-to-One

8 or 9 Feb am or pm

Topic

PhD’s project

Lecture 3

10 Feb, 10.00 am - 12.00 pm, @Doyen 21

Topic

The dynamics of consumption - towards a sustainable consumption pattern?

Reading assignment

• Chitnis, M., Sorrell, S., Druckman, A., Firth, S. K., & Jackson, T. (2013). Turning lights into flights: Estimating direct and indirect rebound effects for UK households. Energy Policy, 55, 234-250.
• Lanzini, P., & Thøgersen, J. (2014). Behavioural spillover in the environmental domain: An intervention study. Journal of Environmental Psychology, 40, 381-390.
• Juhl, H. J., Fenger, M. H. J., & Thøgersen, J. (2017). Will the consistent organic food consumer step forward? An empirical analysis. Journal of Consumer Research, 44, 519-535.

Lecture 4

10 Feb, 2.00 pm - 4.30 pm, @Doyen 21

Topic

”Nudging” sustainable consumer choices

Reading assignment

• Ölander, F., & Thøgersen, J. (2014). Informing versus nudging in environmental policy. Journal of Consumer Policy, 37, 341-356.
• McKenzie-Mohr, D., & Schultz, P. W. (2014). Choosing effective behavior change tools. Social Marketing Quarterly, 20(1), 35-46.

Lecture 5

11 Feb, 10.30 am - 12.30 pm, @Doyen 21

Topic

Publish or Perish: Finding the right outlet for your work and optimizing its chances of being published

Reading assignment

• Bem, D.J. (2003). Writing the Empirical Journal Article. Cornell University (google it)
• Stewart, D. W. (2008). Academic publishing in marketing: best and worst practices. European Business Review, 20(5), 421-434.
• Siddaway, A. P., Wood, A. M., & Hedges, L. V. (2019). How to Do a Systematic Review: A Best Practice Guide for Conducting and Reporting Narrative Reviews, Meta-Analyses, and Meta-Syntheses. Annual Review of Psychology, 70(1), 747-770.