Research Seminar by Luk WARLOP - !!POSTPONED!!

LOURIM Louvain-La-Neuve, Mons

September 21, 2020

September 25, 2020

Date & time to be defined

Mons + videoconference in LLN

Rooms TBD


Research Seminar by Prof. Luk WARLOP

BI Norwegian Business School


This research seminar will take place during the week 21-25 September. Place, date and time will be announced soon.


Title and abstract coming soon... 

Luk Warlop obtained a master degree in (organizational) psychology (1986) and an MBA (1988) at the KU Leuven, and a PhD in marketing (1995) at the University of Florida. He studies individual consumer decision making and the social psychology of consumer behavior. His research has been published in J. Consumer Research, J. Marketing Research, J. Consumer Psychology, Int. J. Research in Marketing, J. Accounting Research, Management Science, J. Service Research, J. Personality and Social Psychology, Psychological Science, and several others. His work has been recognized with a best paper award and an long term impact award at the International Journal of Research in Marketing (IJRM), and with an IgNobel Prize. He is currently Senior Editor at IJRM and the president of the European Marketing Academy (2018-2021).


Area of Expertise

Consumer Behaviour


Brands and Branding