September 21, 2020
September 25, 2020
Date & time to be defined
Mons + videoconference in LLN
Research Seminar by Prof. Luk WARLOP
This research seminar will take place during the week 21-25 September. Place, date and time will be announced soon.
Title and abstract coming soon...
Luk Warlop obtained a master degree in (organizational) psychology (1986) and an MBA (1988) at the KU Leuven, and a PhD in marketing (1995) at the University of Florida. He studies individual consumer decision making and the social psychology of consumer behavior. His research has been published in J. Consumer Research, J. Marketing Research, J. Consumer Psychology, Int. J. Research in Marketing, J. Accounting Research, Management Science, J. Service Research, J. Personality and Social Psychology, Psychological Science, and several others. His work has been recognized with a best paper award and an long term impact award at the International Journal of Research in Marketing (IJRM), and with an IgNobel Prize. He is currently Senior Editor at IJRM and the president of the European Marketing Academy (2018-2021).
Area of Expertise