An academic position in Quantitative Marketing/Marketing Analytics

Context

UCLouvain is a comprehensive university offering, in the context of the present position, the opportunity of cross-disciplinary research and teaching collaborations. Within the Social Sciences and Humanities Sector, the position is attached to the Louvain School of Management and to the Louvain Research Institute in Management and Organizations that offer opportunities for diverse and stimulating teaching as well as an environment to carry out ambitious research.

Mission

Teaching

The successful candidate will have teaching assignments mainly in the field of quantitative aspects of marketing, quantitative methods and stochastic modelling, including data analytics applications (use of open databases and/or databases generated by interaction on markets or plateforms). Depending on his or her profile, the successful candidate will teach in our various programs (Master, Bachelor, Doctoral Program) courses in marketing, statistics or data analysis. In collaboration with other professors, the candidate will supervise marketing-oriented business projects (i.e., data-driven marketing) in a new project course in the Master's programmes. Part of the teaching can be assigned to the Mons site or to the evening part-time programmes.

Research

The research will focus on strategic and quantitative aspects of (i.e., digital) marketing, including topics such as marketing analytics, predictive modelling in marketing and/or data-driven marketing.
The successful candidate will have strong analytical skills; a passion for new technologies and their potential to improve the customer experience; an excellent command of statistical analysis methods and software as well as the ability to adapt to technological and methodological developments in this field, applied to the areas of marketing analytics and customer relationship research (CRM). His or her research will be based on survey data, web or social network analysis and/or big databases. The critical and ethical questioning of these 'new' marketing practices is a strong point (in line with the values of our institution) that will be taken into account in the evaluation of applications.
The candidate will show an analytical capacity and the ability to initiate and carry through innovative research projects in management science, leading to high-impact publications in international scientific journals. The candidate will supervise doctoral projects in his/her field and apply for national and international research funds.

Function

- Be responsible for teaching courses at all study levels (i.e. undergraduate and postgraduate), as well as in programmes of continuing education;
- Supervise the final diploma research (i.e. theses) of undergraduate and graduate students, as well as PhD theses;
- Be involved in (and/or supervise, promote) research programmes;
- Be available to carry out, in the long term, different service activities and take on responsibilities within the University and its entities;
- Contribute to the international visibility of the University through teaching and research excellence;
- Contribute to activities of the University with a societal impact in the fields of the economy, socio-cultural changes or cooperation with developing countries.

General conditions

Required Qualifications : the applicant must have

- A PhD degree in Economics and/or Management Science or any comparable discipline; - Either studied abroad for an extensive period or have had substantial experience outside his or her university of origin;
- A significant scientific record with international publications;
- Experience in and the aptitude for teaching at university level, demonstrated if possible by formal assessments;
- The capacity to work within a team of teachers and to integrate research findings into teaching;
- Creativity and must be open to teaching innovation and interdisciplinarity;
- The capacities required to undertake high-level academic research: capacity to raise research funds, to supervise projects, to animate and lead a research team;
- Team management and communication skills, including if possible fluency in French spoken and written. Otherwise, the applicant will be asked to acquire it within two years after taking office, in order to be able to communicate and teach in this language. Knowledge of other languages is an additional asset.

Specific Qualification

Most master and doctoral courses are taught in English, which is also the language for research publications. The candidate must be fully operational in written and oral English from the nomination.
 

Offer

The level of recruitment (appointment to the rank of lecturer or professor) will be discussed if a proposal is made to you, in connection with your previous academic experience. For more information, see: jobs.uclouvain.be.

Our HR policy supports equal opportunities and diversity including in the academic career. Attention is also paid to reconciliation of private life and professional life.