Congratulations to Prof. Ingrid Poncin for her LouRIM Award!

LOURIM Louvain-La-Neuve, Mons

On March 4, Prof. Ingrid Poncin won our annual LouRIM Award for her paper Inferring Brand Integrity from Marketing Communications: The Effects of Brand Transparency Signals in a Consumer Empowerment Context published in the Journal of Business Research with Dr. Fanny Cambier in 2020[1].

Each year, the “LouRIM Research Excellence Award” recognizes the scientific merits of Institute members for their outstanding contributions published in a scientific journal during the preceding civil year.

This year, one prize has been awarded, after an evaluation based on four criteria: quality of the contribution, multi- or inter-discliplinarity, originality and innovation, outreach and impact. The jury particularly appreciated the large number of experiments and the meta-analyses supporting the conclusions as well as the strong conceptual background.

Congratulations for this award, Ingrid and Fanny!



[1] Poncin, I., & Cambier, F. (2020). Inferring brand integrity from marketing communications: The effects of brand transparency signals in a consumer empowerment context. Journal of Business Research, 109, 260-270. doi: 10.1016/j.jbusres.2019.11.060.

Published on March 08, 2022