On March 4, Prof. Ingrid Poncin won our annual LouRIM Award for her paper Inferring Brand Integrity from Marketing Communications: The Effects of Brand Transparency Signals in a Consumer Empowerment Context published in the Journal of Business Research with Dr. Fanny Cambier in 2020.
Each year, the “LouRIM Research Excellence Award” recognizes the scientific merits of Institute members for their outstanding contributions published in a scientific journal during the preceding civil year.
This year, one prize has been awarded, after an evaluation based on four criteria: quality of the contribution, multi- or inter-discliplinarity, originality and innovation, outreach and impact. The jury particularly appreciated the large number of experiments and the meta-analyses supporting the conclusions as well as the strong conceptual background.
Congratulations for this award, Ingrid and Fanny!
 Poncin, I., & Cambier, F. (2020). Inferring brand integrity from marketing communications: The effects of brand transparency signals in a consumer empowerment context. Journal of Business Research, 109, 260-270. doi: 10.1016/j.jbusres.2019.11.060.