Doctoral researcher (PhD student) in the area of marketing / consumer psychology (impacts of product design)
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RESEARCH FIELD Management sciences Psychological sciences
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TYPE OF CONTRACT Temporary
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RESEARCHER PROFILE First Stage Researcher (R1)
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JOB STATUS Full-time
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APPLICATION DEADLINE 21/06/2021 23:00 - Europe/Brussels |
HOURS PER WEEK 40
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LOCATION Belgium › Louvain-la-Neuve |
OFFER STARTING DATE 03/10/2021 |
OFFER DESCRIPTION
Impacts of product design on consumers’ perceptions
In our modern societies, consumers are constantly having to choose products from wide ranges of possible alternatives, but with limited “resources” (in terms of time, motivation, and/or mental capacity). In such a context, the appearance of a product is crucial as it can largely influence consumers’ perceptions “automatically”, without requiring the increased levels of resources typically needed for examining explicit (written) information. This project will investigate how specific product design elements (e.g. shape, images) can influence consumers’ responses (e.g. emotion, health- or sustainability-related thoughts, sensory perceptions) at an “unconscious” level. It will be based on experimental studies carried out in laboratory and using methods drawn from the field of cognitive neuroscience. Example of related reading: https://doi.org/10.1016/j.jretconser.2019.101935
ADDITIONAL INFORMATION
Benefits
- Fully funded 2-year position; with a possibility of 2-year renewal.
- Full time net monthly grant around 2000€ (including Belgian social security).
- Personal workspace (full-time contract requires the doctoral candidate to work at the University premises).
- Travel opportunities (e.g. international conferences and collaborations).
- A dynamic and stimulating work environment (https://uclouvain.be/en/research-institutes/lourim).
Selection process
Applications should be submitted online before the 21 June 2021 and must include the following:
- A curriculum vitae (also specifying results / class rank for the previous academic years).
- A letter of motivation.
A pre-selection will be made amongst the submitted applications (that meet all the skills required).
In a further step, shortlisted candidates will have to provide additional information including a letter of recommendation by professors familiar with the applicant’s academic legal training commenting on the applicant’s personal skills and ability to conduct academic research.
Additional comments
The start period may range between September 2021 and January 2022 (to be discussed)
REQUIREMENTS
Offer Requirements
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REQUIRED EDUCATION LEVEL
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Psychological sciences: Master Degree or equivalent Management sciences: Master Degree or equivalent
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REQUIRED LANGUAGES
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ENGLISH: Excellent FRENCH: Good
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Skills/Qualifications
- Master degree (by September 2021 at the latest) in Psychology or Marketing (no other field).
- Excellent results, at the very least maxima cum laude (‘distinction’).
- Strong skills in quantitative data analysis (using SPSS).
- Explicit interest in and motivation for scientific research.
- Previous experience/knowledge regarding the experimental approach.
- Good proficiency in English (at least B2 level of the European reference level).
- Basic French (at least).
- Personal skills including trustworthiness, quality-orientation, and creativity.
Candidates should not apply if
- They do not meet ALL these requirements
- They already applied to the similar job announcement released last year
(in these cases, their application will not be processed and no feedback should be expected)
In addition to these formal requirements, shortlisted candidates will be evaluated on the basis of their CV, their academic references, and an interview.