Are you afraid of getting infected when you enter a shop?
This question is crucial as the shops reopen today, December 1, after one month of closing. ScienceToday dedicates an article to the fear of contamination, investigated by Prof. Simon Hazée in a paper published in the Journal of Service Management.
In this paper, Simon Hazée studies the phenomenon of infection concerns among customers, which have been exacerbated by the Covid-19 pandemic. His results have interesting management implications.
Discover in Science Today ►►► all the implications of this research, especially important as the festive season approaches, which always generates an increase in shop traffic.
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As this question is crucial for shops and the economy, Belgian newspapers and news channels shared the results of Prof. Simon Hazée's study: - Prof. Simon Hazée intervened before the RTL Info 13h to give some insights about the phenomenon of contamination concerns. - Faire son shopping, est-ce vraiment risqué? - LN24 - Réouverture des magasins : le guide du client en confiance - TVCom - Réouverture des commerces : comment rassurer les clients face à la peur d'être contaminés ? - Trends Tendances - Peur de la contamination: «Beaucoup de consommateurs choisissent le t-shirt en bas de la pile» - L'Avenir |