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- Karine Charry
Karine Charry
Professeure
"We don't see things as they are, we see things as we are" (Anais Nin).
As a professor, my mission is to equip future managers and leaders with the insights and tools to design sustainable, captivating consumption experiences that resonate with today’s conscientious consumers
- Les cours
Nom ID Communication Marketing MCOMU2202 Comprendre son marché : Concepts fondamentaux et applications pratiques MGEHC2135 Comprendre son marché : Concepts fondamentaux et applications pratiques MGEHD2135 Expérience du consommateur MGEHD2231 E-comportement du consommateur MLSMM2134 Séminaire d¿accompagnement MLSMM2162
Karine Charry's research focuses on pro-social and sustainable behaviours (social marketing). She studies how marketing theories and techniques can encourage the adoption and maintenance of socially beneficial behaviours (such as pro-environmental behaviour, healthy food consumption and individual well-being). Her projects incorporate digital techniques and technologies insofar as they serve these pro-social interests, with a special focus on the social influences at play.
2023
Charry, Karine ; Poncin, Ingrid ; kullak avreliane ; Hollebeek, Linda. Gamification's role in fostering user engagement with healthy food-based digital content. In: Psychology & Marketing, (2023). doi:10.1002/mar.21892 (Accepté/Sous presse).
2023
Claeys, Pauline ; Charry, Karine ; Tessitore, Tina. To be real or not to be real? The effect of genuine (vs. non-genuine) depictions of social media influencers on followers’ well-being and brand purchase intention. In: Psychology & Marketing, Vol. (2023) (2023) (Accepté/Sous presse).
2021
Charry, Karine ; Tessitore, Tina. I Tweet, They Follow, You Eat: Number of Followers as Nudge on Social Media to Eat More Healthily. In: Social Science & Medicine, (2021). doi:10.1016/j.socscimed.2020.113595.
2019
Audrezet, Alice ; Charry, Karine. Do Influencers Need to Tell Audiences They’re Getting Paid?. In: Harvard Business Review Digital Articles, Vol. online, no.online, p. online (2019).
2019
Charry, Karine ; Parguel, Beatrice. Educating children to environmental behaviours with nudges: the effectiveness of social labelling and moderating role of age. In: Environmental Education Research, Vol. online, no.online, p. online (2019). doi:10.1080/13504622.2018.1551518.
2018
Charry, Karine ; Parguel, Béatrice. Children's response to “ecofriendly” labeling: The role of self-concept clarity. In: Journal of Environmental Psychology, Vol. 58.
2014
Charry, Karine ; Demoulin, Nathalie. Children’s response to co-branded products: The facilitating role of fit. In: International Journal of Retail & Distribution Management : incorporating retail insights, Vol. 42, p. 1032-1052 (2014). doi:10.1108/IJRDM-08-2013-0166.
2014
Charry, Karine ; Pecheux, Claude ; De Pelsmacker, Patrick. How does perceived effectiveness affect adults’ ethical acceptance of anti-obesity threat appeals to children? When the going gets tough, the audience gets going. In: Journal of Business Ethics, Vol. 124, no. 2, p. 243-257 (2014). doi:10.1007/s10551-013-1856-2.
2014
Charry, Karine. Product placement and the promotion of healthy food to pre-adolescents: When popular TV series make carrots look cool. In: International Journal of Advertising, Vol. 33, p. 599-616 (2014). doi:10.2501/IJA-33-3-599-616.
2014
Charry, Karine ; Hota, Monali. The impact of visual and child-oriented packaging elements on children’s purchase influence across various age groups. In: International Journal of Retail and Distribution Management, Vol. 42, p. 1069-1082. doi:10.1108/IJRDM-08-2013-0159.
2012
Charry, Karine ; Demoulin, Nathalie. Behavioural evidence of the effectiveness of threat appeals in the promotion of healthy food to children. In: International Journal of Advertising & Marketing to Children, Vol. 31, p. 741-771. doi:10.2501/IJA-31-4-773-794.
2011
Charry, Karine ; Pecheux, Claude. Enfants et promotion de l'alimentation saine: étude de l'efficacité de l'utilisation de menaces en publicité. In: Recherche et Applications en Marketing, Vol. 26, no. 2, p. 3-28 (Avril 2011).
2008
Charry, Karine ; Pecheux, Claude. Enfance, alimentation et publicité: quels rôles pour le marketing ?. In: Reflets et Perspectives de la vie Economique, no. 2, p. 9-17 (2008).
2016
Charry, Karine ; Demoulin, Nathalie ; Coussement, Kristof ; Heuvinck, Nico. Marketing Research with IBM SPSS statistics, Gower Publishing: London, 2016. 9781472477453. 250 p.
2011
Charry, Karine. Marketing Research with SAS Enterprise Guide, Gower Publishing , 2011. 1409426769 . 320 p.
2022
Kullak, Avreliane ; Charry, Karine ; Poncin, Ingrid. Efficacité des applications « santé »… tout est question d’équilibre. In: Karine Gallopel-Morvan, Dominique Crié, Marketing Social et Nudges (Ad Salutem), Editions EMS, 2022, p. 408. 978-2-37687-548-2.
2021
Charry, Karine ; Hemar-Nicolas, Valérie ; Rodhain, Angélique. Pour un marketing responsable auprès de l’enfant. In: Brée, Joel, Kids Marketing, Editions EMS Management et Sociétés, 2021. 978-2-37687-482-9.
2016
Charry, Karine ; Tessitore, Tina. Product placement, its supporters and detractors: A quest for balance. In: Advertising in New Formats and Media: Current Research and Implications for Marketers, Emerald Group Publishing Ltd., 2016. 9781785603136.
2012
Charry, Karine. Les enfants au pays des marques. In: Joel Brée, Kids Marketing, Ems Management Et Societes: Colombelles, 2012. 2847694331.
2012
Charry, Karine ; Kindt, Marie ; Pecheux, Claude ; Rodhain, A.. L’élargissement du Marketing à destination des enfants : le marketing social et le marketing de l’art et de la culture. In: Bree, Joël, Kids Marketing, EMS, 2012. 978-2-8476-9455-0.
2024
Thomas, Fanny ; Pantin-Sohier, Gaelle ; LeLoch, Killian ; Charry, Karine ; Parguel, Béatrice. Does communication format and message content influence vegetarian product choices?. ICORIA (Thessaloniki (Greece) , du 27/06/2024 au 29/06/2024).
2024
Dorisse, Axelle ; Charry, Karine ; Parguel, Béatrice. Food consumption confusion and skepticism: understanding the causes and consequences. 2024 AMS annual conference (Miami, Florida, du 22/05/2024 au 24/05/2024).
2024
Poncin, Ingrid ; Charry, Karine ; Kullak, Avreliane. The dark side of online communities of fitness app users: effects of social comparison and tie-strength. Global Marketing Conference (Bel Ombre, Mauritius, du 26/06/2024 au 28/06/2024).
2023
Dorisse, Axelle ; Charry, Karine ; Parguel, Béatrice. The double-edged sword of multi-labelling in consumer food behavior. Global marketing conference 2023 (Séoul - Corée du Sud, du 20/07/2023 au 23/07/2023).
2023
Dorisse, Axelle ; Charry, Karine ; Parguel, Béatrice. The impact of multi-labelling on food consumption confusion and choice: A double-edged sword. International Conference on Environmental Psychology (Aarhus, Denmark, du 20/06/2023 au 23/06/2023).
2023
Parguel, Béatrice ; Charry, Karine ; Pantin-Sohier, Gaelle ; Thomas, Fanny. The role of culture in the effectiveness of environmental appeals to reduce unsustainable meat consumption. 2023 Global Marketing Conference (Seoul, du 20/07/2023 au 23/07/2023).
2022
Claeys, Pauline ; Charry, Karine ; Tessitore, Tina. Happier thanks to my virtual friends? The virtuous effect of social media influencers’ genuineness on followers and brands. EMAC (Budapest, du 24/05/2022 au 27/05/2022).
2022
Dorisse, Axelle ; Charry, Karine ; Parguel, Béatrice. The impact of multi-labelling and conflicting information on Food Consumption Confusion and subsequent consumers’ behaviours. Conférence Interdisciplinaire et transdisciplinaire "Transition et Développement Durable" (Louvain La Neuve, Belgium, du 24/11/2022 au 25/11/2022).
2022
Dorisse, Axelle ; Charry, Karine ; Parguel, Beatrice. Un couteau à double tranchant : l’impact de la multi-labellisation et des scorings conflictuels sur le comportement du consommateur. Académie des Controverses et de la Communication Sensible (Paris, France, 16/11/2022).
2021
Dumont, Louise ; Charry, Karine ; Swaen, Valérie. May social labeling compensate the negative impact of monetary incentives in spillover effects? The case of products close to expiration date. EMAC 2021 European Marketing Academy Conference (ESIC Business & Marketing School, Madrid, Spain - ONLINE, du 25/05/2021 au 28/05/2021).
2021
Kullak, Avreliane ; Charry, Karine ; Poncin, Ingrid. Online community of users -Study of social comparison and tie-strength to support users of a fitness app.. 50th EMAC conference (Madrid, du 25/05/2021 au 28/05/2021).
2021
Kullak, Avreliane ; Charry, Karine ; Poncin, Ingrid. Online community of users – Is it really the social support expected for a fitness app?. 37ème Congrès International de l'Association Française du Marketing (online, du 19/05/2021 au 21/05/2021).
2021
Poncin, Ingrid ; Charry, Karine ; Robinot, E.. Quels rôles les actes prosociaux peuvent-ils avoir sur l'engagement durable des individus ? L'influence de l'engagement communautaire.. 37ème Congrès International de l'Association Française du Marketing (online, du 19/05/2021 au 21/05/2021).
2021
Kullak, Avreliane ; Charry, Karine ; Poncin, Ingrid. Une communauté en ligne d’utilisateurs, une bonne ou une mauvaise idée ? Impact de la comparaison sociale et de la force des liens sur l’efficacité des applications mobiles fitness. . 7ème Journée de Recherche en Marketing du Grand Est (Reims).
2021
Claeys, Pauline ; Charry, Karine ; Tessitore, Tina. “Are you doing this for good reasons?” Consumers’ attributions of SMI’s motivations mediating the persuasion process and the moderating role of SMI type.. EMAC (Virtual , du 25/05/2021 au 28/05/2021).
2020
Kullak, Avreliane ; Charry, Karine ; Poncin, Ingrid. I challenge you to improve your food consumption: the role of gamification and social support to further engage with mobile apps. "AMS Annual Conference" (Coral Glabes, Miami).
2020
Nuotatore, Elodie ; Charry, Karine ; Poncin, Ingrid. Vers un engagement prosocial durable : de la communauté de fait à la communauté de cause. 6ème Journée du Marketing du Grand Est (Dijon, France, 13/03/2020).
2020
Claeys, Pauline ; Charry, Karine ; Tessitore, Tina. “Are you doing this for good or bad reasons?” Consumers’ attributions of SMI’s motivations mediating the persuasion process. AMS Annual Conference (Coral Glabes, Miami).
2019
Claeys, Pauline ; Charry, Karine ; Tessitore, Tina. Consumers’ Reponses To Social Media Influencers: Effect of Dissatisfaction in The Context Of Serial Recommenders. AMS (Vancouver, du 29/05/2019 au 31/05/2019). In: AMS Conference proceedings, (2019).
2018
Claeys, Pauline ; Charry, Karine ; Tessitore, Tina. Impact of dissatisfaction on post purchase intentions, engagement and e-WOM in the e-fluencer landscape. EMAC (Glasgow, UK, du 29/05/2018 au 01/06/2018).
2018
Charry, Karine ; Audrezet, Alice. Paid posts in blogs: No need for regulations. Good intentions are more important than disclosure. Global Marketing Conference (Tokyo, Japan, du 26/07/2018 au 29/09/2018).
2018
Charry, Karine ; Tessitore, Tina. Promoting healthy food by enhancing its social status: if it makes so many people to follow, it can’t be that bad!. Global Marketing Conference (Tokyo, du 26/07/2018 au 29/09/2018).
2018
Charry, Karine ; Tessitore, Tina. You Tweet, They Follow, and (S)he Eats: The Number of Followers as a Social Nudge to Eat More Healthily. EMAC (Glasgow, UK, du 29/05/2018 au 01/06/2018).
2016
Charry, Karine. Social labeling as a motivator to preadolescents’ proenvironmental behaviors: Theoretical explanation to the moderating effect of age through self-concept clarity. Marketing and Public Policy Conference (San Louis Obispo, CA, USA, du 23/06/2016 au 28/06/2016).
2016
Charry, Karine ; Parguel, Beatrice. Social labeling as motivator to preadolescents’ pro-environmental behaviors: A theoretical explanation. EMAC (Oslo, Noray, du 23/05/2016 au 25/05/2016).
2016
Charry, Karine ; Audrezet, Alice. To disclose or not to disclose : Bloggers and the consequences of the transparency about the nature of the relationship with the brands they recommend. Marketing and Public Policy Conference (San Louis Obispo, CA, USA, du 23/06/2016 au 28/06/2016).
2016
Charry, Karine ; Tessitore, Tina. Twitter in Prosocial Communication: The Mediating Role of Influence of Presumed Influence. Marketing and Public Policy Conference (San Louis Obispo, CA, USA, du 23/06/2016 au 28/06/2016).
2015
Charry, Karine. A Real Child In A Virtual World: Children’s Motives For Participating in Virtual Gaming Communities. International Colloquium on Kids and Retailing (Budapest, Hungary, du 16/06/2016 au 17/06/2016).
2015
Charry, Karine. L’étiquetage social pour encourager les comportements écologiques des adolescents. AFM (Marrakech, Morrocco, du 20/05/2015 au 22/05/2015).
2014
Charry, Karine. Is there a time to turn green? Effectiveness of social labeling in promoting preadolescents' pro-environmental behaviors. ICORIA (Amsterdam, The Netherlands, du 26/06/2014 au 28/06/2014).
2014
Charry, Karine. The impact of visual and child-oriented packaging elements versus information on children’s purchase intention. International Colloquium on Kids and Retailing (Paris, France, 15/06/2013).
2014
Charry, Karine. The right age to feel green – Age as a moderator of social labeling influence on children’s pro-environmental behaviors. Global Marketing Conference (Singapore, du 14/07/2014 au 18/07/2014).
2012
Charry, Karine ; Pecheux, Claude. Threat appeals for children in the promotion of healthy food: do parents and/or professionals trade off ethical acceptance for effectiveness ?. 41rst European Marketing Academy Conference (Lisbonne, du 22/05/2012au 25/05/2012).
2010
Charry, Karine ; Pecheux, Claude ; De Pelsmacker, Patrick. Threath appeals for non-profit advertisements of healthy food to children: impact of repetition on both effectiveness and ethical concerns. 39th European Marketing Academy Conference (Copenhagen, du 01/06/2010au 04/06/2010).
2008
Charry, Karine ; Pecheux, Claude. Children and food: two experiments to investigate efficient promotion of eating habits among 8 to 12-year olds. 6th International Workshop on Consumer Behavior and Food Marketing (Middelfart, Denmark, du 2008/04/09 au 2008/04/10).
2008
Charry, Karine ; Pecheux, Claude. Children, Obesity and Advertising: two experiments to investigate the way to promote healthy food habits. European Marketing Academy Conference (Brighton, UK, du 2008/05/27 au 2008/05/30).
2007
Charry, Karine. Enfants et alimentation. Association Française de Marketing; Colloque Doctoral (Aix-les-Bains, France).
2007
Charry, Karine. The efficiency of fear in ads promoting healthy eating habits among children aged from 8 to 12-year-olds.. EMAC Doctoral Colloquium (Reykjavik, Iceland).
2006
Pecheux, Claude ; Charry, Karine ; Derbaix, Christian. Enfants, Alimentation et Obésité : quels rôles pour la Publicité ?. Actes du XXII° Congrès de l' Association Française du Marketing – 11 & 12 mai 2006 - (Nantes, France).
2009
Charry, Karine. Children, healthy eating and “threat appeals” : An investigation on their effectiveness and working processes, prom. : Pecheux, Claude, 30/09/2009.