LRIM
Place des Doyens 1/L2.01.02
1348 Louvain-la-Neuve
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- Valérie Swaen
Valérie Swaen
Professeure ordinaire
Le Professeur Valérie Swaen est Docteur en Sciences de Gestion (UCL) et enseigne le marketing et la responsabilité sociétale de l'entreprise (RSE) à la Louvain School of Management (Université catholique de Louvain, Belgique) et à l'IESEG School of Management (France).
De 2012 à décembre 2017, elle a été la co-directrice du CCMS - centre inter-universitaire de recherche en "Consumers and Marketing Strategy". En outre, depuis sa création, elle est la responsable du LOUVAIN CSR NETWORK de la Louvain School of Management (www.uclouvain.be/csr-network ). Elle est également (ou a été) la titulaire de plusieurs chaires (par ex., Solvay, essenscia, Spadel). Elle est actuellement la présidente du Louvain Research Institute in Management & Organizations (LouRIM).
Ses intérêts de recherche concernent principalement l'analyse du comportement des consommateurs, la responsabilité sociétale de l'entreprise (RSE) et plus particulièrement les réactions des consommateurs face aux communications liées à la RSE. Elle a publié de nombreux articles dans des revues internationales (Journal of Management, Journal of Management Studies, Journal of Organizational Behavior, Journal of Business Ethics, International Journal of Management Reviews, et Management Accounting Research, entre autres).
- Diplômes
Année Label Institution 1995 Candidate en sciences économiques et sociales, orientation : ingénieur commercial et de gestion Université catholique de Louvain 1998 Ingénieur commercial et de gestion Université catholique de Louvain 2000 Diplômée d'études approfondies en sciences de gestion Université catholique de Louvain 2004 Docteur en sciences de gestion Université catholique de Louvain
- Les cours
Nom ID Enjeux du développement durable et de la transition LBIR2050 Communication and Writing Skills LLSMA2007 Responsabilité sociétale des entreprises LLSMG2097 Managing Brand Equity LLSMS2021 Ethical and Sustainable Consumption LLSMS2023 Corporate Sustainability Reporting and Marketing Strategy LLSMS2284 Renfort temporaire mémoire - LSM LSSHL2000
Les intérêts de recherche du Prof. Valérie Swaen concernent principalement le marketing relationnel, l'analyse du comportement des consommateurs, la responsabilité sociétale de l'entreprise (RSE) et plus particulièrement les réactions des consommateurs face aux communications liées à la RSE.
2019
Maon, François ; Vanhamme, Joëlle ; De Roeck, Kenneth ; Lindgreen, Adam ; Swaen, Valérie. The dark side of stakeholder reactions to corporate social responsibility: Tensions and micro-level undesirable outcomes, accepted for publication. In: International Journal of Management Reviews, Vol. 21, no. 2, p. 209-230 (2019). doi:10.1111/ijmr.12198.
2018
Bruneau, Virginie ; Swaen, Valérie ; Zidda, Pietro. Are loyalty program members really engaged? Measuring customer engagement in loyalty programs. In: Journal of Business Research, . doi:10.1016/j.jbusres.2018.06.002.
2018
El Akremi, Assaad ; Gond, Jean-Pascal ; Swaen, Valérie ; De Roeck, Kenneth ; Igalens, Jacques. How do employees perceive corporate responsibility? Development and validation of a multidimensional corporate stakeholder responsibility scale. In: Journal of Management, Vol. 44, no. 2, p. 619–657 (February 2018). doi:10.1177/0149206315569311.
2017
Janssen, Catherine ; Swaen, Valérie. Inclure les publireportages aux outils de communication sur la responsabilité sociétale des entreprises. In: Gestion 2000, Vol. 34, no.5, p. 361-380 (2017). doi:10.3917/g2000.345.0361.
2017
Maon, François ; Swaen, Valérie ; Lindgreen, Adam. One Vision, Different Paths: An Investigation of Corporate Social Responsibility Initiatives in Europe. In: Journal of Business Ethics, Vol. 143, no. 2, p. 405-422 (2017). doi:10.1007/s10551-015-2810-2.
2017
Gond, Jean-Pascal ; El Akremi, Assâad ; Swaen, Valérie ; Babu, Nishat. The psychological micro-foundations of corporate social responsibility: A person-centric systematic review.. In: Journal of Organizational Behavior, Vol. 38, no.2, p. 225–246 (10 January 2017). doi:10.1002/job.2170.
2016
De Roeck, Kenneth ; El Akremi, Assaad ; Swaen, Valérie. Consistency matters! How and when does corporate social responsibility affect employees' organizational identification?. In: Journal of Management Studies, Vol. 53, no. 7, p. 1141-1168 (2016). doi:10.1111/joms.12216.
2015
Vanhamme, Joëlle ; Swaen, Valérie ; Berens, Guido ; Janssen, Catherine. Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility. In: Marketing letters, Vol. 26, no. 4, p. 565-578 (2015). doi:10.1007/s11002-014-9290-5.
2014
De Roeck, Kenneth ; Marique, Géraldine ; Stinglhamber, Florence ; Swaen, Valérie. Understanding employees' responses to corporate social responsibility: Mediating roles of overall justice and organisational identification. In: International Journal of Human Resource Management, Vol. 25, no. 1, p. 91-112 (2014). doi:10.1080/09585192.2013.781528.
2013
Marquet-Pondeville, Sophie ; Swaen, Valérie ; De Ronge, Yves. Environmental Management Control Systems: The role of contextual and strategic factors. In: Management Accounting Research, Vol. 24, no. 4, p. 317–332 (2013). doi:10.1016/j.mar.2013.06.007.
2013
Du, Shuili ; Swaen, Valérie ; Lindgreen, Adam ; Sen, Sankar. The Role of Leadership Styles in Corporate Social Responsibility. In: Journal of Business Ethics, Vol. 114, no.1, p. 155-169 (2013). doi:10.1007/s10551-012-1333-3.
2012
Lindgreen, Adam ; Swaen, Valérie ; Harness, David ; Hoffmann , Marrieke. The Role of ‘High Potentials’ In Integrating and Implementing Corporate Social Responsibility. In: Journal of Business Ethics, Vol. 99, no. Suppl. 1, p. 73-91 (2012). doi:10.1007/s10551-011-1168-3.
2011
Igalens, Jacques ; El Akremi, Assaad ; Gond , Jean-Pascal ; Swaen, Valérie. La responsabilité sociale des entreprises vue par les salariés : phare ou rétroviseur ?. In: Revue de Gestion des Ressources Humaines, Vol. 82, no. Oct-Nov-Dec, p. 33-45 (2011). doi:10.3917/grhu.082.0033.
2011
Gond, Jean-Pascal ; Igalens, Jaques ; Swaen, Valérie ; El Akremi, Assaad. The human resources contribution to responsible leadership : An exploration of the CSR-HR interface. In: Journal of Business Ethics, Vol. 98, no.Suppl. 1, p. 115-132 (2011). doi:10.1007/s10551-011-1028-1.
2020
Moratis, L. ; Beyne, J. ; Swaen, Valérie. Shades of gray: Patterns of SDG adoption and implementation in Belgium. In: S. Idowu, State of CSR, Springer: Berlin, 2020 (Soumis).
2020
Grunwald, G. ; Swaen, Valérie. Sustainable Buyer Behavior in Value Chains: Determinants and Marketing Implications. In: Henke, M.; Kohl, H., Sustainability in Global Value Chains – State of the Art and Interdisciplinary Research Fields, Kogan Page: London, UK, 2020 (Soumis).
2018
Deville, Yves ; Docq, Françoise ; Swaen, Valérie ; Blondel, Vincent ; Agarwal, Anant. Online learning: a wake-up call for Higher Education. In: Directeur éditorial Vincent Blondel., L'Université en dialogues. University Conversations., Presses Universitaires de Louvain (PUL): Louvain-la-Neuve, 2018, p. 74 - 83. 978-2-87558-708-4.
2018
Du, Shuili ; Swaen, Valérie ; Lindgren, Adam ; Sankar, Sen. The Role of Leadership Styles in Corporate Social Responsibility . In: Adam Lindgreen, Christine Vallaster, François Maon, Shumaila Yousafzai, Beatriz Palacios Florencio, Sustainable entrepreneurship: Discovering, creating and seizing opportunities for blended value generation, Routledge , 2018, p. 195-220. 9781472483591.
2012
Maon, François ; Swaen, Valérie ; Lindgreen, Adam. Make sense who may’ – CSR as a continuous multistakeholder co-construction process. In: Lindgreen A., Kotler Ph., Vanhamme J. and Maon F., A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation, Aldershot: Gower, 2012, 317-330. 978-1409418399.
2011
Gond, Jean-Pascal ; El Akremi, Assaad ; Igalens, Jacques ; Swaen, Valérie. A Corporate Social Responsibility – Corporate Financial Performance Behavioural Model for Employees. In: Gond J-P. and Moon J., Corporate Social Responsibility, Critical perspectives on Business and Management, 2011. 978-0-415-54804-5.
2011
Maon, François ; Lindgreen, Adam ; Swaen, Valérie. Designing and implementing corporate social responsibility: an integrative framework grounded in theory and practice. In: Sethi, S.P., Globalization and the Good Corporation, Springer Verlag: Berlin, 2011, 71-89. 978-94-007-0239-4.
2011
Maon, François ; Lindgreen, Adam ; Swaen, Valérie. Organizational Stages and Cultural Phases: A Critical Review and a Consolidative Model of Corporate Social Responsibility Development. In: Gond J-P. and Moon J., Corporate Social Responsibility, Critical perspectives on Business and Management, Routledge, 2011, 20-38. 978-0-415-54804-5.
2011
Swaen, Valérie ; de Woot, Philippe ; De Callatay, Didier. The business school of the twenty-first century : educating citizens to address the new world challenges. In: Morsing M. and Alfons Sauquet Rovira, Business Schools and their Contribution to Society, Sage Publications, 2011, 175-192. 9780857023865. doi:10.4135/9781446250822.n18.
2020
Dumont, Louise ; Descamps, Christophe ; Bruneau, Virginie ; Swaen, Valérie. Are consumers willing to reduce food waste? Understanding consumers’ willingness to buy abnormal fruits and vegetables. European Marketing Academy Conference 2020 - cancelled due to COVID-19 (Budapest, du 26/05/2020 au 29/05/2020).
2020
De Clercq, M. ; Dejemeppe, M. ; Swaen, Valérie. Les constituants de la pédagogie active : quand théorie, pratique et empirie s’unissent pour apporter un nouvel éclairage. 31ème congrès de l’association internationale de pédagogie universitaire - AIPU 2020 - annulé (Québec, Canada, du 19/05/2020 au 22/05/2020).
2020
Rivera Villa, Dennis ; de Montpellier d'Annevoie, Pauline ; Swaen, Valérie ; Frenay, Mariane. L’apprentissage des Concepts Essentiellement Contestés dans les MOOC : La cas de la Responsabilité Sociétale des Entreprises. Colloque AUPTIC2020 (UCLouvain, Louvain-la-Neuve, Belgium, du 11/11/2020 au 13/11/2020).
2020
Munten, Pauline ; Swaen, Valérie ; Maon, François. On the (un)sustainability of sustainable innovation: An investigation of paradoxical obsolescence-related tensions. EGOS 2020 (Online, du 02/06/2020 au 04/06/2020).
2020
Munten, Pauline ; Vanhamme, Joelle ; Swaen, Valérie. The impact of product-related service systems on obsolescence : A conceptual approach. European Marketing Academy Conference 2020 - cancelled due to COVID-19 (Budapest, du 26/05/2020 au 29/05/2020).
2020
Rivera Villa, Dennis ; Frenay, Mariane ; Swaen, Valérie ; Charlier, Bernadette. Unfolding the Roadmap of Cognitive Engagement in MOOC Forums. EARLI SIG 6 and 7 (Tübingen, Germany (online), du 24/08/2020 au 26/08/2020).
2019
Maon, François ; Swaen, Valérie ; De Roeck, Kenneth. Co-constructing corporate social responsibility: Toward a sensemaking-based dialogical and configurational approach. 5th CSR Communication Conference (Stockholm, Sweden, du 18/09/2019 au 20/09/2019).
2019
Swaen, Valérie ; Janssen, Catherine ; Du, Shuili. Consumers' evaluations of CSR advertising: the role of three executional elements. 5th CSR Communication Conference (Stockholm, Sweden, du 18/09/2019 au 20/09/2019).
2019
Hericher, Corentin ; Vlachos, P. A. ; Swaen, Valérie. Understanding how CSR characteristics translate into organizational citizenship behavior for the environment: The mediating role of CSR causal attributions and moral emotions. Business & Society Research Seminar 2019 (Amsterdam, The Netherlands, du 19/06/2019 au 21/06/2019).
2018
Munten, Pauline ; Swaen, Valérie ; Vanhamme, Joëlle . Curbing Obsolescence of Household Appliances: The Impact of Reparability Information on Consumers’ Willingness to Buy. World Marketing Congress (Porto, Portugal, du 27/06/2018 au 29/06/2018).
2018
Munten, Pauline ; Swaen, Valérie ; Vanhamme, Joëlle. Reparable said? Impact of product reparability information on consumer attitude toward the product and willingness to buy. 47th EMAC Conference (Glasgow, UK, du 27/05/2018 au 29/05/2018).
2017
Swaen, Valérie ; Demoulin, Nathalie ; Pauwels-Delassus, Véronique . Being a socially responsible or irresponsible retailer: Does it matter for consumers?. EMAC 2017 (Groningen, The Netherlands, du 23/05/2017 au 26/05/2017).
2017
Poussing, N. ; Thomas, A. ; Swaen, Valérie. Does Corporate Social Responsibility strengthen social dialogue?. RIODD 2017 - Quelles responsabilités pour les entreprises ? (Paris, France, du 19/10/2017 au 20/10/2017).
2017
Du, Shuili ; Swaen, Valérie ; Janssen, Catherine. Effectiveness of CSR communication: The roles of ethical labels, priori CSR record, and consumer skepticism. Winter Conference of the American Marketing Association (Orlando, Florida, USA, du 17/02/2017 au 19/02/2017).
2017
Swaen, Valérie ; Janssen, Catherine ; Vanhamme, Joëlle. Les perceptions des consommateurs sur les crises d’entreprise : Etude des liens avec l’irresponsabilité sociale perçue de l’entreprise. RIODD 2017 - Quelles responsabilités pour les entreprises ? (Paris, France, du 19/10/2017 au 20/10/2017).
2017
Maon, François ; Swaen, Valérie ; De Roeck, Kenneth. Making sense of corporate social responsibility: Toward a multipartite interactional conceptualization . Annual Conference of the Society of Business Ethics (Atlanta, USA, du 04/08/2017 au 06/08/2017).
2016
Swaen, Valérie. CSR communication and Greenwashing: The Roles of Ethical Labels, Prior CSR Record, and Consumers' Dispositional Skepticism . International Marketing Ethics and Corporate social Responsibility: An Academic Symposium (Lille, France, du 25/04/2016 au 26/04/2016).
2016
Du, Shuili ; Swaen, Valérie ; Janssen, Catherine. CSR communication and greenwashing: The roles of ethical labels, prior CSR record, and consumers’ dispositional skepticism. European Marketing Academy Conference (Oslo, Norway, du 24/05/2016 au 27/05/2016).
2016
Swaen, Valérie ; Demoulin, Nathalie ; Pauwels-Delassus, Véronique. Corporate Social Responsibility and Irresponsibility: How do Consumers React to Ambivalent CSR Information? Application in the Retailing Sector. Research Seminar (Valencia, Spain, 07/04/2016).
2016
Swaen, Valérie ; Demoulin, Nathalie ; Pauwels-Delassus, Véronique. Corporate social responsibility and irresponsibility: How do consumers react to ambivalent CSR information? Application in the retailing sector. 2016 AMS 19th World Marketing Congress (Paris, France, du 19/07/2016 au 23/07/2016).
2016
Munten, Pauline ; Swaen, Valérie ; Vanhamme, Joëlle. Curbing product obsolescence issues: understanding life span information framing effects on consumers’ intertemporal choices. 6th CSR Research Seminar: Taking corporate responsibility to the next level - Innovative business approaches (Brussels, Belgium, du 23/06/2016 au 24/06/2016).
2016
Janssen, Catherine ; Swaen, Valérie ; Munten, Pauline. Enhancing credibility of CSR communication by using infomercials. European Marketing Academy Conference (Oslo, Norway, du 24/05/2016 au 27/05/2016).
2016
Bruneau, Virginie ; Swaen, Valérie ; Zidda, Pietro. Enhancing customer participation in loyalty programs. European Marketing Academy Conference (Oslo, Norway, du 24/05/2016 au 27/05/2016).
2016
Swaen, Valérie ; Demoulin, Nathalie ; Pauwels-Delassus, Véronique. How do consumers react to corporate social responsibility and irresponsibility in the retailing sector?. European Marketing Academy Conference (Oslo, Norway, du 24/05/2016 au 27/05/2016).
2016
Swaen, Valérie. Labelling the durability of a product: A work in progress. CCMS Research Seminar (Louvain-la-Neuve, 11/03/2016).
2016
Janssen, Catherine ; Swaen, Valérie ; Du, Shuili. L’efficacité des communications RSE : les rôles des labels éthiques, de la performance passé de entreprise en matière de RSE, et du scepticisme des consommateurs. 10èmes Journées de Recherches en Sciences Sociales INRA–SFER–CIRAD (Paris, du 08/12/2016 au 09/12/2016).
2016
Swaen, Valérie ; Janssen, Catherine ; Du , Shuili. On the effectiveness of CSR communication: The roles of ethical labels, prior CSR record, and consumer skepticism. 2016 AMS 19th World Marketing Congress (Paris, France, du 19/07/2016 au 23/07/2016).
2016
Janssen, Catherine ; Swaen, Valérie ; Munten, Pauline. Using infomercials to communicate about CSR: A way to enhance credibility?. 2016 AMS 19th World Marketing Congress (Paris, France, du 19/07/2016 au 23/07/2016).
2016
Bruneau, Virginie ; Zidda, Pietro ; Swaen, Valérie. Vos clients sont-ils engagés? Mesure de l'engagement des clients envers les programmes de fidélité. Congrès de l'Association Française du Marketing (Lyon, France, du 19/05/2016 au 20/05/2016).
2015
Swaen, Valérie. Aan de slag met MVO en internationale solidariteit. Seminarie MVO en Ontwikkelingssamenwerking (Brussels, Belgium, 07/10/2015).
2015
Swaen, Valérie ; Janssen, Catherine ; Dupont, Barbara. CSR communication and the sceptical consumer: An investigation of the roles of third-party labels and type of appeal across two product categories. European Marketing Academy Conference (Leuven, Belgium, du 26/05/2015 au 29/05/2015).
2015
Swaen, Valérie. Corporate social responsibility – The role of multinational companies in a globalized world. C(I)RC - Corporate (Ir-)Responsibility and its Consequences in a globalized world Interdisciplinary workshop (Bochum, Germany, du 20/02/2015 au 21/02/2015).
2015
De Roeck, Kenneth ; El Akremi, Assaad ; Swaen, Valérie. Integrating Social Identity and Justice Perspectives to Explain Employees' Responses to CSR. Academy of Management (Vancouver, Canada, du 07/08/2015 au 11/08/2015).
2015
Dupont, Barbara ; Swaen, Valérie ; Vanhamme, Joëlle. Labelling the durability of a product through the lense of intertemporal choices theory. European Marketing Academy Conference (Leuven, Belgium, du 26/05/2015 au 29/05/2015).
2015
Ehnert, Ina ; Gond, Jean-Pascal ; El Akremi, Assaad ; Swaen, Valérie. Reconsidering HR roles in the light of sustainability: rebalancing old roles and managing new tensions?. Symposium about "Paradox and sustainability: Moving beyond the business case", Annual meeting of the Academy of Management (Vancouver (Canada), du 07/08/2015 au 11/08/2015). In: , 2015.
2015
Swaen, Valérie. The psychological micro-foundations of corporate social responsibility: A systematic review focused on employees. Research Seminar (Lille, France, 20/11/2015).
2015
Janssen, Catherine ; Swaen, Valérie ; Vanhamme, Joëlle. There’s more to corporate crises than meets the eye: A consumer-oriented perspective and the link to corporate social responsibility. C(I)RC - Corporate (Ir-)Responsibility and its Consequences in a globalized world Interdisciplinary workshop (Bochum, Germany, du 20/02/2015 au 21/02/2015).
2014
Dupont, Barbara ; Janssen, Catherine ; Swaen, Valérie. Consumer perceptions of greenwashing: The role of third-party labels, brand positioning, and type of ad appeal. European Marketing Academy (EMAC) conference (Valence, Spain, du 03/06/2014 au 06/06/2014).
2014
Janssen, Catherine ; Swaen, Valérie ; Vanhamme, Joëlle. There's more to corporate crises than meets the eye: A consumer-oriented perspective and the link to corporate social responsibility. 43rd European Merketing Academy conference (Valencia, Spain, du 03/06/2014 au 06/06/2014).
2013
Janssen, Catherine ; Swaen, Valérie. Enhancing CSR communication credibility: On the use of infomercials. 42th European Marketing Academy (EMAC) conference (Istanbul, Turquie, du 04/06/2013 au 07/06/2013).
2013
Chumpitaz Caceres, Ruben Alberto ; Swaen, Valérie ; Paparoidamis, Nicholas ; Bartier, Anne-Laure. Modeling Buying Intentions: The role of Nostalgic Value, Authenticity and Brand Attachment. Academy of Marketing Science Annual Conference (Monterey, USA, du 15/05/2013 au 18/05/2013).
2013
Ehnert, Ina ; Gond, Jean-Pascal ; El Akremi, Assaad ; Swaen, Valérie. Reconsidering HR roles in the light of sustainability : Rebalancing old roles and managing new tensions ?. 8th International Conference of the Dutch HRM Network (Leuven (Belgium), du 14/11/2013 au 15/11/2013).
2013
Janssen, Catherine ; Swaen, Valérie ; Dupont, Barbara. The determinants of consumer perceptions of greenwashing. 2nd international CSR communication conference (Aarhus, Danemark, du 18/09/2013 au 20/09/2013).
2012
Janssen, Catherine ; Swaen, Valérie ; Vanhamme, Joëlle. Toward an understanding of consumers' perceptions of corporate social responsibility crises. CSR Research Seminar (Gand, 15/02/2012).
2012
Janssen, Catherine ; Swaen, Valérie ; vanhamme , Joëlle. Toward an understanding of consumers’ perceptions of corporate crises and their link to corporate social responsibility. 3ème CSR Research Seminar (Bruxelles, du 23/05/2013 au 24/05/2013).
2011
Janssen, Catherine ; Swaen, Valérie ; Vanhamme, Joëlle. Comment les consommateurs perçoivent-ils les crises liées aux activités socialement irresponsables de l'entreprise?. Association française du marketing (Bruxelles, du 18/5/2011 au 20/5/2011).
2011
Itânen, Miia-Emilia ; Maon, François ; Swaen, Valérie. Digging into the corporate social responsibility discourse: a critical analysis of corporate frontrunners’ rhetoric. 18th Annual International Conference Promoting Business Ethics (Manhattan campus, St. John’s University, du 26/10/2011 au 28/10/2011).
2011
El Abboubi, Manal ; Swaen, Valérie. Engaging with local communities: A sociological-based approach. 18th Annual International Conference Promoting Business Ethics (St. John’s University, Manhattan campus, du 26/10/2011 au 28/10/2011).
2011
Maon, François ; Swaen, Valérie. Ethical dimensions in Consumer Decision-making processes: Mapping the territory. 18th Annual International Conference Promoting Business Ethics (Manhattan campus, St. John’s University, du 26/10/2011 au 28/10/2011).
2011
Maon, François ; Swaen, Valérie ; Janssen, Catherine ; Lindgreen, Adam. From Eastern dawn to Northern lights: A comparative analysis of CSR implementation practices across Europe. International Association of Business in Society annual meeting (Bath, UK, du 23/06/2011 au 26/06/2011).
2011
Du, Shuili ; Lindgreen, Adam ; Swaen, Valérie ; Sen, Sankar. Organizational leadership style and corporate social responsibility. 8th Annual Conference of Corporate Identity / Associations Research Group: Ethical Leadership and Marketing in the Stakeholder-Oriented Corporation (Drexel University, Philadelphia, USA, du 8/9/2011 au 10/9/2011).
2011
Louche, Céline ; Swaen, Valérie. Premier Baromètre des Entreprises Responsables en Belgique. FEB Conference (Brussels, 14/09/2011).
2011
Janssen, Catherine ; Swaen, Valérie ; Vanhamme, Joëlle. Toward an understanding of consumers’ perceptions of Corporate Social Responsibility Crises. European Marketing Academy Conference (University of Ljubljana, Faculty of Economics, Ljubljana, Slovénie, du 24/5/2011 au 27/5/2011).
2018
Moratis, Lars ; Candido, Soraya ; Swaen, Valérie ; Van Liedekerke, Luc. SDG Barometer Belgium 2018: Baseline insights on the engagement of organizations with the Sustainable Development Goals (), 2018. 48 p.
2017
Swaen, Valérie. Belgians’ perceptions on the contribution of the chemicals, plastics and life sciences sector to sustainable development (), 2017. 24 p.
2015
Louche, Céline ; Swaen, Valérie ; Vanwalleghem, Dieter ; Van Liedekerke, Luc. 2015 Corporate Responsibility Barometer for Belgium: On the road towards a sustainable economy in Belgium, 2015. 36 p.
2011
Graham, V. ; Louche, Céline ; Swaen, Valérie. Premier Baromètre des Entreprises Responsables en Belgique, 2011.
2019
Munten, Pauline ; Swaen, Valérie ; Vanderseypen, Emilie. Paradoxes of innovations: a case study (Louvain Research Institute in Management and Organizations Working Paper Series; 2019/21), 2019. 43 p.
2017
Munten, Pauline ; Swaen, Valérie ; Vanhamme, Joëlle. Curbing product obsolescence in B2C markets: an integrative framework for business approaches inspired by the product-service system typology (Louvain Research Institute in Management and Organizations Working Paper Series; 2017/23), 2017. 25 p.
2016
Bruneau, Virginie ; Swaen, Valérie ; Zidda, Pietro. Enhancing customer participation in loyalty programs (Louvain School of Management Research Institute Working Paper Series; 2016/14), 2016. 10 p.
2015
Bruneau, Virginie ; Zidda, Pietro ; Swaen, Valérie. Measuring customers’ behaviors in loyalty programs : scale development and validation (Louvain School of Management Working Paper Series; 2015/20), 2015. 7 p.
2015
Munten, Pauline ; Janssen, Catherine ; Swaen, Valérie. Using infomercials to communicate about CSR: A way to enhance credibility? (Louvain School of Management; 2015/19), 2015.
2013
Janssen, Catherine ; Swaen, Valérie. Enhancing CSR communication credibility: On the use of infomercials (Louvain School of Management; 2013/07), 2013.
2013
Chumpitaz Caceres, Ruben Alberto ; Swaen, Valérie ; Paparoidamis , Nicholas ; Bartier, Anne-Laure. Modeling Buying Intentions: The role of Nostalgic Value, Authenticity and Brand Attachment (Louvain School of Management; 2013/09), 2013.
2013
Janssen, Catherine ; Swaen, Valérie ; Dupont, Barbara. The determinants of consumer perceptions of greenwashing (Working Paper Louvain School of Management; 2013/36), 2013.
2013
De Roeck, Kenneth ; El Akremi, Assaad ; Swaen, Valérie. The impact of CSR on employees’ attitudes: Building an integrative framework through the lens of SIT (Louvain School of Management; 2013/10), 2013. 26 pages p.