Research Seminar: Developing your complete academic profile for the 2020s

Luk Warlop will discuss the skill sets that academics need: 3 pillars to  a complete profile: excellent research-societal relevance-research based teaching, and how that links to the overall role of academia in society (also in business and marketing), to acquiring external grant money, and to your own job satisfaction as an academic

Luk Warlop Bio (from BI Norwegian Business School)

Luk Warlop is Professor of Marketing, Dean Research, and Dean PhD at BI Norwegian Business School. He obtained a master degree in (organizational) psychology (1986) and an MBA (1988) at KU Leuven, and a PhD in marketing (1995) at the University of Florida. He studies individual consumer decision making and the social psychology of consumer behavior. His research has been published in J. Consumer Research, J. Marketing Research, J. Consumer Psychology, Int. J. Research in Marketing, J. Accounting Research, Management Science, J. Service Research, J. Personality and Social Psychology, Psychological Science, and several others. His work has been recognized with a best paper award (2000) and two long term impact awards (2013 and 2023) at the International Journal of Research in Marketing (IJRM), and with an IgNobel Prize. He is currently a member of the Board of the European Institute for Advanced Studies in Management, and the former president of the European Marketing Academy (2018-2021).