Hereunder are the press appearances of the members of the Chair.
2023
- On January 16th, Ingrid Poncin spoke on RTL-TVI in the RTL Info 7:00 PM about Blue Monday.
- On February 11th, Ingrid Poncin shared her expertise in L'Avenir on the ready-to-wear sector.
- On March 5th, Ingrid Poncin participated in an article in Le Soir titled Pikachu wants to invade your bed.
- On April 11th, Ingrid Poncin spoke for RTBF about the decline of the Tupperware brand.
- On April 12th, Ingrid Poncin commented in Le Soir on the end of the "Pokémon" series and its reboot.
- On April 17th, Ingrid Poncin was interviewed on RTBF La Première - Matin Première about the struggling brand Tupperware.
2022
- On January 13th, Ingrid Poncin shared in La Libre the results of Laetitia Lambillotte, a scientific collaborator at the institute, on the relationship between personalization and customer experience, leading up to a workshop on the subject on January 21st.
- On January 17th, Ingrid Poncin followed up her previous intervention with a column in La Libre on personalizing mobile applications to enhance user experience.
- On January 23rd, Ingrid Poncin explained the importance of immersion in an article in Le Soir dedicated to Google's interest in the metaverse.
- On January 25th, Ingrid Poncin was among the UCLouvain experts at a press conference about the metaverse, covered in L'Avenir.
- On February 6th, Ingrid Poncin urged caution regarding NFTs in Le Soir.
- On February 10th, Ingrid Poncin discussed the impact of the metaverse on marketing and consumer habits with Trends-Tendances.
- On March 22nd, Ingrid Poncin talked about the magic of the metaverse in the luxury sector, later covered in Le Vif Weekend.
- On September 30th, Ingrid Poncin shed light on commercial city centers that are now deserted in Vers l'Avenir.
- On October 13th, Isabelle Schuiling and Ingrid Poncin discussed the current layout of stores in response to the Design Museum Brussels' "On display" exhibition in Le Vif.
- On October 24th, Ingrid Poncin appeared in Le Journal de La Première and later in Le Journal Télévisé de La Une to comment on wire-free bras.
- On November 23rd, Ingrid Poncin shared her expertise in SudInfo about independent businesses' participation in Black Friday.
- On December 3rd, Ingrid Poncin wrote a column in La Libre about the status of the metaverse in 2022.
- On December 12th, Ingrid Poncin shared her expertise in Le Soir about how Shein operates.
- On December 15th, Ingrid Poncin appeared in Le Vif discussing nostalgia and the consumer experience.
- On December 22nd, Ingrid Poncin participated in an article in Le Figaro about virtual travel through the metaverse.
2021
- In late January, Ingrid Poncin discussed the end of sales in the RTBF Journal.
- On March 18th, Ingrid Poncin shared her expertise on e-commerce purchases in Belgium with RTBF.
- On April 15th, Ingrid Poncin examined the success of the box business in La Libre Eco.
- On September 10th, Ingrid Poncin contributed to a column in La Libre regarding artificial intelligence as a job creator.
- On October 19th, Ingrid Poncin appeared on LN24's morning show to discuss the topic of ecological transition through the lens of brands.
- On October 25th, Ingrid Poncin was interviewed by La Libre about the rebranding of well-known brands.
- On November 7th, Ingrid Poncin contributed to an article in Le Soir dedicated to the technological race going too far.
- On December 11th, Ingrid Poncin appeared in Moustique for an article about planned obsolescence in their issue dedicated to this theme.
- On December 20th, Ingrid Poncin ended the year with an appearance on RTL Info in an article about the e-commerce platform Wish.
2020
- On September 1st, Ingrid Poncin appeared on the RTBF website and La Première to discuss the growing success of Dutch e-commerce websites, especially Bol.com and CoolBlue, in Belgium.
- On November 26th, Ingrid Poncin appeared on RTL Info 19H as a consumer specialist discussing the topic "Should we maintain the end-of-year holidays in 2020?". You can find her appearance as well as all the press publications related to this question and handled by UCLouvain experts here.