The research carried out in this area focuses on observing, analysing and monitoring the ethical and deontological positioning of the various communication players in the public arena, from journalists and communicators to companies, associations and institutions. Changes in the public arena, the emergence of new players and new ways of expressing opinion and judgement call for a constantly renewed look at these issues.
The aim is to study how these principles are considered and respected in the implementation of communication mechanisms and actions in ordinary social situations, as well as in more specific contexts, such as the various political and financial crises. The methodological choices made by researchers in dealing with these issues are rich and diverse, focusing as much on the analysis of practices and discourses as on their use. The main areas of investigation include the deontology and ethics of journalistic practices, deontology in the media's treatment of social issues, relations between companies, states and non-governmental organisations, sustainable development and corporate social responsibility, transparent communication, and the responsibility of educational communication in the appropriation of the media and new technologies by young people.
In addition to numerous publications in this field, and the inclusion of these themes on the agenda of research seminars, this attention to communication ethics and deontological principles also takes the form of regular collaboration with media regulatory bodies.