On December 13th, 32 LSM students received a certificate from BASF, one of the largest chemical companies in the world, as part of the Price Management and Product Innovation classes taught by Professors Caroline Ducarroz and Nadia Sinigaglia (Major in Marketing - Mons campus).
These students took active part in the 2-day sessions provided by Cédric du Fresne (Commercial Director BASF Benelux), Veerle Lismont (Personal Care BASF Benelux) and Hans Roelandts.
These sessions, mixing strong theoretical foundations, business practice and real-data case studies, were prepared in close collaboration with the professors in charge of the two classes.
So far, about 330 LSM Master's students have raised their awareness about B2B stakes in these two fields, through these BASF talks, but also through Master's theses, internships or group projects for BASF.
A convivial ceremony took place in Mons, and was chaired by our Vice Dean, Prof. Isabelle Platten, and by the Director of Human Resources of BASF Benelux, Dirk Tack.