Défenses de thèses: Matias Schuster et Virginie Bruneau

Louvain-La-Neuve, Mons

MatiasMonsieur Matias Schuster soutiendra publiquement sa dissertation, pour l'obtention du titre de Docteur en sciences économiques et de gestion de l’UCL, le 14 décembre 2017 à 14h30 à Louvain-la-Neuve, LECL80 (bâtiment Leclercq, Place Montesquieu 1, 1348 Louvain-la-Neuve).

Titre de la thèse : “ Supply chain network design under demand uncertainty ”

Résumé : « Due to the increasing volatility and complexity of global markets, the design and management of supply chains has become crucial in the success of a company. Supply chain network design decisions (i.e. number and location of facilities), have a significant impact on the performance of the company in the long term, and are directly affected by demand uncertainty. Mathematical models are an essential tool for companies to manage their supply chain efficiently, and thereby to reduce costs (e.g. facility, inventory, transportation) and to improve customer service. The purpose of this thesis is to provide different supply chain design models, integrating location and inventory decisions, that address the impact of demand uncertainty from different points of view. The ultimately goal is to provide managerial insights that may support the decision-making process in the supply chain design phase, and may allow to mitigate the impact of demand uncertainty.»

Inscription à la soutenance auprès de Matias Schuster matias.schuster@uclouvain-mons.be

VirginieMadame Virginie Bruneau soutiendra publiquement sa dissertation pour l'obtention du titre de Docteur en sciences économiques et de gestion, le 18 décembre 2017 à 17h, Bâtiment Doyen, Salle Vaes, Place des Doyens 1, 1348 Louvain-La-Neuve.

Titre de la thèse : « Assessing the effectiveness of loyalty programs in building engagement and loyalty »

Résumé : There is no doubt that loyalty programs are still popular. But are they still effective? Marketers continue to put more and more time and money into their programs, but are they getting the kind of payoffs they expect in customer engagement and loyalty? Taking this issue as a starting point, this doctoral dissertation assesses the effectiveness of loyalty programs in building customer engagement and loyalty across three essays. Specifically, in the first essay a valid scale for customer engagement with loyalty programs is developed and its link with company engagement is assessed. The second essay identifies what reward types and communication features should be used to make members more engaged with LPs. The third essay identifies the behavioural patterns and types of online communication that tend to make customers sustainably loyal towards a company rather than short-term program loyal.

Inscription à la soutenance auprès de Virginie Bruneau virginie.bruneau@uclouvain.be

Publié le 06 décembre 2017