29 avril 2021
We live in a VUCA (“Volatile, Uncertain, Complex, Ambiguous”) environment and this impacts us at all levels. Marketing has evolved a lot, but the way we manage it has not.
Agility has been implemented mainly in the world of software development, but in reality, agility is a valid way to solve many of the problems that marketers encounter today. Do you recognize certain situations in your daily life?
- Unexpected tasks that come in the way
- Too many unnecessary meetings
- Long and rigid planning process
- Blockages due to internal and external dependencies
- Conflicting priorities
- The boss's vision rather than the customer's needs
If you can check at least some of the above boxes, then Agile can change your life or the life of your marketing team.
The experienced marketing professional Christophe Martinot will share his experience about how companies can benefit by applying agility to marketing. It can help deal with saturation, multitasking, missed deadlines, and inadequate campaigns, which often result in the frustration of the team.