Academic Staff

LOURIM Louvain-La-Neuve, Mons

Ina Aust-Gronarz

Sustainable HRM, HRM and SDGs, Paradox HRM, HRM and Covid-19, Cross-Cultural Management

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Ina Aust-Gronarz

Ina Aust’s research interests focus on Sustainable Human Resource Management and on paradoxical tensions in (sustainable) Human Resource Management. Ina Aust studies how HRM professionals and actors can use both sustainability as a principle to design HRM systems, practices and processes and how to use HRM tools to make a contribution to social and ecological progress, for example, to United Nation’s sustainable development goals. Ina Aust is particularly interested in how sustainability changes the HR roles, purpose, practices and what type of challenges and paradoxical tensions HRM practitioners face in Sustainable HRM. These paradoxical tensions can be experienced at organizational, individual and societal level of analysis and Ina Aust is interested in studying how different HRM actors in different institutional and cultural contexts respond to these paradoxical tensions over time. Recently, Ina Aust started studying the impact of the global Covid-19 pandemic on HRM and the paradoxical tensions which have become salient during this crisis.

Guilhem Bascle

Strategic management, corporate strategy, corporate governance, institutional theory, economic sociology, organizational theory, applied econometrics

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Guilhem Bascle

Guilhem Bascle is a Professor of Strategic Management. His research interests include corporate strategy, the shareholder value model of corporate governance, institutional theory, and applied econometrics. He examines how publicly traded firms cope with multiple expectations, especially in terms of corporate strategy and corporate governance, of powerful actors such as institutional investors and security analysts. He also focuses on econometric approaches to analyze causal effects of interest with observational data. Guilhem holds a PhD from HEC Paris. Previously, he was on the faculty of the Rotterdam School of Management, Erasmus University. He was also an Arthur Sachs Fellow at Harvard University, and a Visiting Professor at Paris-Dauphine University as well as ESCP Business School. His article Controlling for Endogeneity with Instrumental Variables in Strategic Management Research won the SO!WHAT Best Article Award for Scholarly Contribution from Strategic Organization. He was also a runner-up (Honorable Mention) of the Strategic Management Society’s Best Conference Paper Prize. For his paper Toward a Dynamic Theory of Intermediate Conformity, he was a runner-up of the Research Excellence Award of the University Research Institute in Management.

Karine Charry

Consumer Behaviour, Digital Marketing, Marketing, Social Marketing

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Karine Charry

Karine Charry’s research interests focus mainly on Social Marketing. She investigates how theories and techniques usually considered in traditional marketing may encourage the adoption of behaviours that are beneficial to the society (such as pro-environmental behaviours, food consumptions and individuals’ wellbeing). As children and younger consumers are of particular interest to her, her projects evolved towards an ever increasing involvement of digital techniques and technologies, as well as the role of social influences therein.

Régis Coeurderoy

Strategic Management, Innovation

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Régis Coeurderoy

Régis Coeurderoy’s research interests focus on Corporate globalization and innovation issues. Régis Coeurderoy is particularly interested in the strategic drivers of internationalization by large and small-sized innovative companies. He also studies the rise of the platform companies and the transformation of (international) business. In his spare time, he also studies (and teaches) the intellectual foundations of the theory of the firm, more specifically how the heterogeneity of individual motivations may influence the design of organizational structures.

Eric Cornuel

Strategy

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Eric Cornuel

N/A

Chantal de Moerloose

Marketing

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Chantal de Moerloose

Chantal de Moerloose’s interests focus on strategic marketing with a special attention on impact of the digital transformation on marketing, ethical communication, respectful information collection and moderate consumer behaviour. She is particularly interested in the responsibility of the stakeholders themselves (corporate, consumers and authorities) for a responsible marketing when examining concerns like product differentiation, planned obsolescence, overconsumption, flexible pricing, communication pollution and privacy.

Yves De Rongé

Management Control, Corporate Social Responsibility, Regenerative Economics

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Yves De Rongé

Yves De Rongé’s research interests focus on the management control tools and systems that organizations put in place in order to follow the implementation of their business strategies. Yves De Rongé is particularly interested in studying the new business models that emerge in order to create a more regenerative economy such as the circular economy, the functional economy, the sharing or collaborative economy and developing management control tools and systems specifically adapted to these new types of business models. In particular, he studies the certification and reporting frameworks that try to integrate the measurement of the performance of an organization along three dimensions: economic, environmental and social. He currently holds the Candriam Chair in circular and regenerative economy whose research program focuses on the identification of performance measures of circularity for various companies and sectors of the economy.

Caroline Ducarroz

Digital Marketing, Marketing, recommender systems

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Caroline Ducarroz

In terms of research, Caroline Ducarroz is interested in some old market mechanisms that are updated nowadays thanks to the digitalization of markets. The mechanisms that she has been investigating are mainly: dynamic pricing methods such as auction systems, personalized recommendation systems, and more recently, charity at checkout in the retailing sector. Caroline Ducarroz is particularly interested in modelling these mechanisms, confronting them to real data (which is made possible thanks to digitalization and close contact with some Belgian companies), and understanding how they impact consumers’ (or bidders’) behaviour. Her research attempts to help companies to be more efficient in the use of these mechanisms, and to draw consumers’ attention on how these mechanisms can be used to influence their behaviour.

François Fouss

IT Management and Information Systems, Data Analytics

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François Fouss

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Benoit Gailly

Innovation Management, Strategy

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Benoit Gailly

Professor Gailly has a Master in Engineering and a PhD in Applied Mathematics from UCLouvain, a European Master’s Degree in Society, Science and Technology from Roskilde University, and an MBA from INSEAD. After a career at McKinsey, he is since 2001 a Professor of Innovation Management and Strategy in the Louvain School of Management. He is also Program Director of the Executive Master in Innovation Management (www.LouvainInnovation.be). His research focuses on innovation-based strategies and capabilities (www.NavigatingInnovation.org), as well as innovation support systems. He is the author of numerous scientific publications on innovation and entrepreneurship, as well as of the books Developing Innovative Organizations (Palgrave, 2011) and Navigating Innovation (Palgrave, 2018). He is a board member and advisor for several innovation networks and international companies. Since 2014 he has also been an associate member of the Board of BiRD (Belgium Industrial R&D) and the Secretary General of the GRD Network (www.GRDNetwork.be).

Simon Hazée

Customer experience management, sharing economy, digital customer care

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Simon Hazée

Simon Hazée is an Assistant Professor of Marketing at UCLouvain. His research lies at the intersection of the fields of digital marketing and service management. In particular, Simon’s research focuses on managerial issues related to customer experience management, marketing in the sharing economy, and digital customer care. For example, some of Simon’s current work examines customers’ barriers and motives to use commercial sharing programs as an alternative to ownership, customers’ reactions to digital support services, and customer experience with service robots.

Julie Hermans

Entrepreneurship, Innovation Management

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Julie Hermans<

Julie Hermans is Assistant Professor in Entrepreneurship and Innovation at UCLouvain. Her research focuses on multiple-goal pursuit in entrepreneurial contexts such as innovation (exploration & exploitation), growth (development & consolidation), and social enterprises (business & social goals), from a cognitive perspective. Her teaching focuses on the management of such tensions and polarities when pursuing new business opportunities, for individuals as well as in collectives. She teaches students at the master level, as well as post-graduates who are already involved in their professional live. She is the academic director of the Master Programs for the Louvain School of Management, Mons Campus, and the academic co-director of the Executive Program in Innovation Management (Louvain Innovation).

Amélie Jacquemin

Entrepreneuship, Entrepreneuship Education, Critical approaches of entrepreneuship

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Amélie Jacquemin

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Amélie Jacquemin is professor of entrepreneurship at the Louvain School of Management (UCLouvain, Belgium) and academic head of the incubator for student entrepreneurial projects on the FUCaM Mons campus. She holds a master's degree in law (UCLouvain, 2002) and a Ph.D. in economics and management (UCLouvain, 2012). Attached to the Louvain Research Institute in Management and Organizations (LouRIM), her work focuses on entrepreneurship and SMEs, and more specifically on entrepreneurial action. She studies how the entrepreneur identifies or creates business opportunities, and then remains in entrepreneurship in spite of difficulties and doubts. Her approach is always rooted in a situated context, particularly that of entrepreneurial support structures, or, at a more macro level, in relation to regulations and public policies affecting entrepreneurship. Amélie is also in line with critical approaches to entrepreneurship by deconstructing discourses, myths and tools that naturalize a unique, idealized and heroic entrepreneurial figure. Finally, as a teacher of entrepreneurship, Amélie is also developing work on entrepreneurial education by questioning her own pedagogical practices, particularly gamified ones, and their impact in terms of learning on students.

Eline Jammaers

Critical Management Studies, Human Resource Management

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Eline Jammaers

Eline Jammaers is an Assistant Professor at the LouRIM. She holds a PhD in business from Hasselt University (Belgium). Her research investigates the Othering processes related to diversity of gender, dis/ability and animals in the waged workplace and in the context of self-employment. Using a post-structuralist lens, she aims to deconstruct unhelpful taken-for-granted binaries in organizational thinking of agency/structure, body/mind, human/non-human, and justice/care. The broader aim of her research is to question dominant power relations and reflect on more egalitarian workplace alternatives. Her work has appeared in Human Relations, Organization Studies, Organization, Entrepreneurship and Regional Development, Gender, Work and Organization and International Journal of Human Resource Management.

Frank Janssen

Entrepreneurship, Growth of the firm, Social and sustainable entrepreneurship, Entrepreneurial motivations, Entrepreneurship and society (impact of eco-systems, culture and institutions)

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Frank Janssen

Dr. Frank Janssen is full professor of entrepreneurship at the Louvain School of Management of the Université catholique de Louvain (UCL) in Belgium where he runs the interdisciplinary program in entrepreneurship (CPME). He holds master degrees in law, economics, business administration and a PhD in management. He president of the International French-speaking Research Association on SMEs and Entrepreneurship (AIREPME) and past-president of the Louvain Research Institute in Management and Organizations (LouRIM). Frank is associate editor of the Revue Internationale P.M.E. (leading French-speaking academic journal on SMEs and Entrepreneurship), member of the scientific committee of M@n@gement and of the Revue de l’Entrepreneuriat, as well as and of the editing committee of Revue Gestion 2000. His research interests are along 4 major axes revolving around the general theme of entrepreneurship: (1) the growth of the firm; (2) social and sustainable entrepreneurship; (3) entrepreneurial motivations and (4) entrepreneurship and society, i.e. impact of eco-systems, culture and institutions. He (co-)authored about 50 articles in international journals, 8 books, 40 book chapters and more than 100 communications at international conferences. His work has been published in journals such as Entrepreneurship Theory and Practice, Journal of Business Research, Journal of Small Business Management, International Small Business Journal, Entrepreneurship and Regional Development, Environment and Planning C, etc.

Nicolas Kervyn

de Meerendre

Consumer Behaviour, Marketing

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Nicolas Kervyn de Meerendre

Nicolas Kervyn has a background in Social Psychology. He is currently associate professor at the Louvain School of Management (UCL, LOURiM) in Belgium. His research focuses on consumer behaviour and brand perception. He has worked on the Brands as Intentional Agents Framework, applying social perception theory to brand perception. He also studied the interplay between brand anthropomorphism and model dehumanization in advertising. Nicolas also worked with La Premiere RTBF to experiment new ways to turn their linear radio programs into online podcasts organized thematically (La Carte des Belges du Bout du Monde & 1000 jours dans l'Histoire). Lately Nicolas has started working on cases of Brand Hijack. Instances where a vocal subgroup of consumers (such as narcotraffickers, far right groups, ...) become iconic consumers of a brand and thus have a disproportionate impact on its brand image.

Manuel Kolp

 

IT Management and Information Systems, Knowledge Management, Project Management

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Manuel Kolp

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Marie Lamensch

 

International and European Taxation, VAT, indirect taxes, digital taxes

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Marie Lamensch

Marie Lamensch’s research mainly focuses on digitalization and its effects on traditional tax systems (in particular VAT and other indirect tax systems but also corporate tax systems). She analyses and proposes design changes that would render tax systems both workable and sustainable in the 21st century economy, taking into consideration the position of all stakeholders (taxpayers, the States and society at large). Marie is a member of the VAT expert group of the European Commission and of the Technical Advisory Group of the OECD Working Party 9 (on consumption taxes). 

Nadine Meskens

Supply Chain Management

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Nadine Meskens

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Gordy Pleyers

Consumer Behaviour, Marketing

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Gordy Pleyers

Gordy Pleyers’ research interests mainly focus on how various design elements (e.g. shapes, colors, visuals, materials) that can be found on marketing tools (e.g. packaging, ads) can influence consumers’ responses at various levels such as the affective reaction, the beliefs/thoughts (e.g. quality, premium, authenticity, trustworthiness), or the sensory perceptions (e.g. inference of smell/taste intensity or complexity). He mainly uses an experimental approach in laboratory with the aim of examining causal effects (e.g. comparing the impacts of different options while removing the influence of unwanted factors that could otherwise distort the results) and consumers’ reactions at an “automatic” (“non-conscious”) level.

Ingrid Poncin

Consumer Behaviour, Digital Marketing, Innovation Management, Marketing

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Ingrid Poncin

Ingrid PONCIN is in charge of the PARTENAMUT- IPM_DIGITAL MARKETING CHAIR. She completed her PhD in Management (Marketing) at FUCAM (Belgique) for which she received the “Gouverneur Cornez Award”. She is Qualified researcher (HDR) from Lille II University, France. Her research interests concern use and measurement of affect in marketing and consumer experience and behaviour in the Digital World. She is also developing research on gamification, engagement, customer empowerment, presence, social sharing as well as personalization. The latest researches in progress are related to the behaviour and experience of the consumer in response to artificial intelligence (AI) be it an agent, a chatbot or a robot. She has published in Journal of Business Research, Information & Management, Journal of Marketing Management, Journal of Interactive Marketing, International Journal of Electronic Commerce, Technological Forecasting & Social Change, Journal of Retailing and Consumer Services, Journal of Advertising, Advances in Consumer Research, Recherche et Applications en Marketing.

Anne-Catherine

Provost

Audit and Accounting, Management Control

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Anne-Catherine Provost

Anne-Catherine Provost’s research interests focus on performance management. She is particularly interested in the development and implementation of performance management tools - especially the balanced scorecard - in the healthcare industry. Her research addresses several critical questions such as how hospitals adopted and adapted this strategic tool? Are their scorecards really balanced or are they mainly focusing on financial and internal processes perspectives? How do they manage tensions between cost management and quality or patient satisfaction? Anne-Catherine Provost conducted her research in the French healthcare industry and is comparing it with the Belgian industry. She is currently focusing on the impact of environment, and more particularly on the impact of crisis (such as the actual sanitary crisis) on management control tools. The objective of her research is to help healthcare institutions to develop their own performance management system aligned with their strategy and capable to meet the challenges they are facing.

Patrick Scarmure

 

Strategy

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Patrick Scarmure

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Isabelle Schuiling

 

Digital Marketing, Marketing

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Isabelle Schuiling

Isabelle Schuiling’s research interests focus on Branding, International Marketing, and Digital Marketing. Isabelle Schuiling is particularly interested in the way companies have to strategically manage their brands in the current digital environment. She also studies what is the level of globalization or localization that companies have to adopt in the current global context. She is also interested in the impact of the digital technology on the management of brands. Her research will cover in priority brands in the fast Moving Consumer Goods industry as well as in the Luxury industry.

Pierre Semal

Supply Chain Management

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Pierre Semal

Pierre Semal’s research interests are twofold. In the global areas of “Performance Evaluation” he mainly focusses on the design of solution methods for analytical and numerical models of stochastic processes. This is mainly applied to the performance evaluation of different communication networks and to the dimensioning of queueing systems in production lines. In the global areas of “Operations Research”, his work focusses mainly on the design and control of distribution and/or communication networks. The general aim is the development of algorithms for the optimization of cost and performance.

Valérie Swaen

Change Management, Consumer Behaviour, Corporate Social Responsibility, Marketing

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Valérie Swaen

Valérie Swaen’s research interests focus on Corporate Social Responsibility (CSR). Valérie Swaen is particularly interested in the reactions of company’s stakeholders (e.g. employees, consumers) to CSR activities and communications. She studies how companies organize their reporting and communication strategies with regard to CSR and sustainable development. Valérie Swaen also participates in projects reflecting on CSR teaching and sustainable development issues in universities and business schools. Valérie Swaen is at the head of the Louvain CSR Network, a network of researchers and practitioners, whose ambition is to support young women and men wishing to place responsible leadership, as well as sustainable production and consumption, at the heart of their vision, attitudes and behaviours. 

Laurent Taskin

Critical Management Studies, Human Resource Management, Organization Studies

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Laurent Taskin

Laurent Taskin’s research interests focus on sustainable HRM and Critical management studies (CMS). Laurent is particularly interested in the way new forms of (work) organization (telework, office designs, participative/democratic governance, e.g.) re-regulates HRM and organizational processes and, especially, control and identity issues. Professor Laurent Taskin also participates in projects reflecting on CMS and HRM teaching and work-related transformations issues in universities and business schools. Laurent is at the head of the labor-H Chair and of the LSM HR Network, a network of researchers and practitioners, whose ambition is to support and encourage the development of ways to manage organisations humanely.

Jean Vanderdonckt

Consumer Behaviour, IT Management and Information Systems

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Jean Vanderdonckt

Jean Vanderdonckt’s research interests include software engineering aspects in human-computer interaction (Engineering interactive computing systems-EICS), particularly for information systems, web sites/applications, intelligent user interfaces (IUI), and usability engineering, preferably combined to obtain a final user interface that is the most usable possible for the end user. More particularly, gesture interaction in multiple contexts of use, with different users, different devices (ranging from an armband to a wall display), and in different environments. Collaborative aspects during the development life cycles of any user interface are also covered, ranging from requirements elicitation until final evaluation.

Alain Vas

Strategy, Change Management

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Alain Vas

The VUCA environment in which organizations operate is characterized by constant change.  The Capacity for Change is increasingly a survival issue for organizations and their sustainability.  Our research focuses on organizational change with a paradoxical lens to understand top managers, middle managers and followers' experiences in a context of paradoxical tensions.  Based on paradox theory and sense-making/-giving literature, our research emphasizes a multilevel analysis, illustrated by qualitative and longitudinal approaches, and contributes to figure out how organizational processes actually work with paradoxes. A complementary research avenue concerns decision making processes in a context of organizational change, where adopting a systemic perspective proves to be worth.

Géraldine Zeimers

Change Management, Corporate Social Responsibility, Innovation Management, Governance in Sport Organizations

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Géraldine Zeimers

Géraldine Zeimers’s research interests relate to Sport Management and Corporate Social Responsibility (CSR). In the field of sport management, she is particularly interested in the governance of national and regional sport organisations. She studies how sport boards behave internally and the role of Chairs. In the field of CSR and sustainable development, her research also focused on how non-profit sport organisations implement CSR practices with an interorganisational lense and an organisational lense. Géraldine Zeimers participates in projects on good governance in different context (Belgium, Europe and India). Geraldine Zeimers is involved in the Delta group that conducts research and provides training to Belgian sport federations on good governance. She has published in journals such as Journal of Sport Management, European Sport Management Quarterly and Nonprofit and Voluntary Sector Quarterly. She is a member of sport management scientific communities (EASM, NASSM and SMAANZ) as well as of Louvain CSR Network.