In the fantasy world of Innovation, you just need to create a collaborative portal for all employees to submit bright ideas, you just need to spend more in R & D and creativity sessions to achieve profitable growth, and you just need to open your innovation process in order to sail into the blue ocean of success.
In the real world of innovation, good ideas are not enough, stopping projects is virtually impossible and people and initiatives running out of breath is the rule rather than the exception.
Welcome to the real world of innovation, which calls for ever more transversal skills, such as business planning, leadership, strategic intelligence, knowledge management, intellectual property - as well as responsible management.
Professors B. Gailly, F. de Viron & J. Hermans , Academic supervisors